€750 – €1,110

Live virtual class: ICAgile Certified Professional - Product Ownership

Event Information



This event is held online

Refund Policy

Refund Policy

Refunds up to 30 days before event

Event description


Check our updates on the impact of Cornoavirus on our training classes here

Our ICAgile ICP-APO class is offered virtually for a special introductory price. It will run over 4 sessions of 3.5 hours each, over two weeks on Mondays and Thursdays (20th, 23rd, 27th and 30th April 2020), 13.00-16.30 EST / 17.00-20.30 GMT / 18.00-21.30 CET.

In this highly interactive class, you will learn how teams of people harnessing Agile values and collaborating together, can better empathise with their customers, explore complexity, and react to changing markets and technology to maximise value. You will practice techniques that foster innovation and learn how to develop ideas from inception through to implementation with the end user always at the centre of the solution.

You will explore how UX practices can be shared by the whole team, encouraging UX to become everyone’s responsibility. You will discover ways Agile, Lean UX, Lean Startup and Design Thinking allow you to go on a journey of iterative discovery with a focus on building products that rock your customer's world!

You will learn and practice tools and techniques including; product inception, Lean UX canvas, building a product roadmap, prioritisation techniques, user story mapping, bodystorming, service blueprinting, paper prototyping, shorthand user flow, critical thinking and many more.

This course is for Product Owners, Product Managers, Business Analysts, Development Team Members, Designers, Scrum Masters, Agile Coaches or anyone in a role responsible for maximising value.

This course is part of the ICAgile Product Ownership track and you will earn the ICP-APO certificate upon successful completion of this class.


You have an understanding of Agile basics gained through experience working in an Agile team or by completing a class such as ICAgile's Agile Fundementals (ICP).

Course Overview

UX and Product Ownership

High level learning outcomes include:

  • Definition of Product Ownership
  • Levels and areas of Product Ownership
  • Definition of UX
  • Where UX fits into the Product Management Framework

Subjects and techniques covered include:

  • Lean Startup
  • UX umbrella and UX disciplines
  • UX as a role, not a job title
  • The Product Management Framework
  • Adapting the Product Owner role to the context
  • Holder of the value context
  • Standing up for value
  • Adaptation based on feedback and knowing when to stop
  • Product Roadmaps
  • Product Backlog management, user stories and job stories
  • Business models and financials

Collaborating with an Agile mindset

High level learning outcomes include:

  • UX and Product Ownership in relation to the Manifesto for Agile Software Development
  • Value management in various Agile "flavors"
  • UX in the software development life-cycle

Subjects and techniques covered include:

  • The Manifesto for Agile Software Development and its relevance to UX and Product Ownership
  • Overview of value management in Scrum, Kanban and XP
  • Collaboration tips
  • Critical thinking
  • Design studio and the six thinking hats

Collaboration toolbox

High level learning outcomes include:

  • UX as a team sport
  • UX research techniques
  • Validating hypothesis

Subjects and techniques covered include:

  • Tree jacking
  • Card sorting
  • Guerrilla testing
  • Affinity diagrams
  • Creating personas
  • Customer journey mapping
  • Shorthand user flows
  • Story boarding
  • Body storming
  • Paper prototyping
  • Low, medium vs high fidelity wireframes
  • Unmoderated user testing
  • Design sprint
  • Evidence informed analysis

The big picture

High level learning outcomes include:

  • The big picture view
  • Articulate value proposition at the initiative level
  • Creating alignment
  • Bridging understanding gaps
  • Flexibility in communication
  • Scope and risk management

Subjects and techniques covered include:

  • Communicating inside out
  • Inception
  • Outcomes vs outputs
  • Minimum Viable Product
  • Lean UX Canvas
  • Elevator pitch
  • Product box
  • Communicating features in benefits
  • Stakeholder maps
  • The NOT list
  • Risk burndown
  • Understanding what is doable
  • Success sliders

The customer journey

High level learning outcomes include:

  • Systems thinking
  • Think like a customer
  • Maintaining value In the Initiative
  • Identifying measurable outcomes and goals
  • Managing artefact change

Subjects and techniques covered include:

  • Service Blueprinting
  • Customer journey mapping
  • Value prioritisation techniques
  • User story mapping
  • Viable releases

Build and validate your MVP

High level learning outcomes include:

  • Just enough modelling
  • Understanding users needs and habits

Subjects and techniques covered include:

  • Build and test your MVP
  • Validate your product direction


"Outstanding course with excellent teachers. I like the fact you had methods in place to ensure we left with no unanswered questions, and the practical implementation of the ideas on day 2 was loads of fun. Intense, but definitely fun!"

- James Simpson, Principle Software Engineer

"Excellent course and great to be taught by instructors with a passion for the principles they were communicating. A fantastic practical course which bridges the gap between theory and application."

- Harry Toynton, Business Analyst

About The Trainers

Natasha Hampshire

Natasha is a multi-disciplinary product, service and user experience designer. During her career she has worked extensively in the financial services and automotive industries utilising her excellent design skills in combination with a strong knowledge of Agile.

She is extremely passionate about creating great user centred products and services by collaborating with others to create a purely human centred design environment.

Natasha is a UX Master with the Nielsen Norman Group, one of only around 200 in the world.

David Spinks

David's professional experience spans roles of; Agile Trainer, Agile Coach, Scrum Master, Kanban Service Delivery Manager, Team Leader and Software Developer in a variety of industries, including finance, eCommerce, social housing and education.

David believes in servant leadership, and he values environments where empowerment, autonomy and flexibility enable teams to do the best work possible.

He is committed to continuous learning and development in himself and others. He is passionate about getting the best out of teams and seeing people reach their full potential.

David is active in the global Agile community, including blogging, and speaking at conferences and meetups around the world.

David enjoys travelling, keeping fit, the outdoors and spending quality time with his guitar.

Share with friends


This event is held online

Refund Policy

Refunds up to 30 days before event

Save This Event

Event Saved