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Localising Your Product for New Market Entry

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Ensuring your product is adapted to new and culturally different markets is difficult. Join to learn about successful methods & strategies.

About this Event

Expanding internationally is not just transcreation and new currencies; it’s understanding where your product fits in that new, culturally different market. Tweaking your product to ensure optimal fit with user expectation is difficult and there’s case studies aplenty on failed international expansions. However, in this session we, together with our partners at Ciklum, invite you to hear about successful methods that ensure your product lands in your next international market.

In this workshop you will:

👉 Identify strategies to ensure new market resonance

👉 Discover what planning for market localisation looks like

👉 Discuss some relevant international market product trends and nuances.

About the Speaker 💬

James Lennon, VP of Product @ Ciklum

Working as VP of Product at Ciklum, James Lennon develops top-level clients and Ciklum own products for the end-users. James has experience working with Ciklum, EY Seren, EY, Goodrich, Littlewoods Gaming etc.

More speakers to be announced.

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