The discussion will center on the transformations of everyday practices during COVID-19 pandemic and the ways fashion industry reacts to these changes. The speakers will address the shifting boundaries of the public and private spheres influenced by the intrusion of workplace into our homes; the “slowing down” of time and the emergence of a new, cyclical temporality in people’s relationships with their clothes. Various manifestations of everyday creativity under lockdown will also be discussed, as well as the present and future of fashion brands (both global and local) faced with the issues of waste management and the necessity to work towards sustainability goals.

Speakers: Ingun Grimstad Klepp (SIFO / OsloMet), Jana Melkumova-Reynolds (King’s College London / University of the Arts London), Zemfira Salamova (National Research University Higher School of Economics / Russian State University for the Humanities), Rebecca E. Schuiling (College of Arts and Letters, Michigan State University), Maria Skivko (Samara National Research University), Jo Turney (Winchester School of Art, University of Southampton)

Chair: Liudmila Aliabieva (Fashion Theory Russia / National Research University Higher School of Economics / Moscow School of Social and Economic Sciences)