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London - AI & Personalisation in #SchoolMarketing

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London

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From Alexa to chatbots to personalisation, join us at the world's first AI workshop for #SchoolMarketers.

We'll help you uncover the emerging trends, understand how AI will transform your #SchoolMarketing - and help you prepare for the future.

During this workshop, you will learn to how to streamline your parent communications - delivering the right information, at the right time AND in the right channel(s). Learn to publish content ONCE, and aggregate it into all available communication channels (website, mobile, apps, signage, email & print)

And most importantly - beyond 'buzzwords', you'll have clear actionable steps in adopting AI in your marketing efforts.


What will we be covering?

  • 9:30 - 10:45 // What is AI? An introduction for #SchoolMarketing

    • Understand the difference between Artificial Intelligence, Machine Learning, Deep Learning - and how this all plays in the real world.

    • How are people currently interacting with AI?

    • What are the emerging technologies to prepare for?

      • Chatbots

      • Automation

      • Internet of Things

      • Voice Search

      • Personalisation

  • 10:45 - 11:00 // COFFEE & NETWORKING

  • 11:00 - 12:00 // Building Personalised Experiences

    • Learn to curate ‘content experiences’ for your stakeholders through #SchoolStories

    • How to streamline your parent communications - delivering the right information, at the right time AND in the right channel(s).

  • 12:00 - 12:15 // COFFEE & NETWORKING

  • 12:15 - 13:00 // Voice - The next big platform?

    • An introduction to the current voice landscape:

      • Alexa

      • Google Assistant

      • Siri

      • Cortana

    • Is your #SchoolWebsite ready for voice search?

    • How is voice being used in 2017?

    • Developing your voice strategy

  • 13:00 // CLOSING REMARKS

Bonus Give-Away: We'll be sharing a secret to save your staff at least 1 day of work per WEEK

**PLEASE NOTE THIS EVENT IS FOR SCHOOL STAFF ONLY - MAX 2 TICKETS PER SCHOOL**
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London

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