London Fashion Week Official Event in Mayfair-SOEY X FAREAST Jewellery

Welcome to the London Fashion Week Official Event in Mayfair featuring SOEY X FAREAST Jewellery!

Join us at Georgia Wang showroom within JW Marriott Grosvenor House for an exclusive showcase of the latest fashion trends. Get ready to be wowed by the unique collaboration between the fashion designer SOEY and the jewellery designer FAREAST Jewellery. Don't miss out on this in-person event where you can experience the glamour and creativity of the fashion world up close.

See you there!

SOEY

SOEY is a contemporary Chinese fashion brand that reinterprets traditional aesthetics through a modern lens. Its name carries the meaning of “mutual affection, a graceful exchange,” symbolising harmony, cultural exchange, and the meeting of East and West.

Founded by designer Melody, who studied at London College of Fashion, SOEY draws on her years of living abroad and her deep connection to Chinese tailoring and heritage crafts. Each collection combines refined silhouettes, silk fabrics, Song brocade, and delicate hand embroidery, presenting the elegance and strength of Chinese culture in a contemporary form.

SOEY creates versatile pieces designed for modern life, from daily wear to special occasions, allowing traditional beauty to move fluidly into the present.

FAREAST Jewellery

Far East Jewellery is a nature-inspired jewellery brand rooted in craftsmanship and individuality. Each piece draws from the subtle beauty of the natural world, from delicate leaf veins to butterfly wings, from shifting seasons to the quiet hum of forests.

Handcrafted by artisans using traditional silversmith techniques passed down through six generations, every creation is a one-of-a-kind piece made with high-purity silver and finely carved crystals. Far East Jewellery seeks to go beyond adornment and become a medium of self-expression and a celebration of personal uniqueness.