Hear from Cait O'Riordan, Head of Product, Sport and 2012 at the BBC and Channel 4's Sport Multiplatform Commissioning Editor, James Rutherford on the inside story of how digital media shaped and was shaped by the Olympics and Paralympics from the broadcasters perspective.
We're also joined by Jerry Daykin from Cadbury's who'll discuss how social and digital worked for them, with Cadbury's installations and outlets at the venues and the free screens round London, he'll look at how this worked and tied into their wider digital strategy.
Your MC and question master will by Richard Ayers, Digital Innovation Consultant at Manchester City Football Club and afficionado of sports and social media.
Cait O’Riordan, Head of Product, Sport and 2012 at BBC - http://www.linkedin.com/pub/cait-o-riordan/5/824/46a - @caitoriordan
Jerry Daykin, Social Media Manager at Kraft Foods Europe - http://www.linkedin.com/in/jdaykin - @jdaykin
James Rutherford, Sport Multiplatform Commissioning Editor at Channel 4 Television - http://www.linkedin.com/pub/james-rutherford/10/715/1b2 - @jimmyruthers
Chair: Richard Ayers, Digital Innovation Consultant at Manchester City Football Club - http://uk.linkedin.com/in/richardayers - @richardayers
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