BeautyMatter and the British Beauty Council have partnered to produce a unique afternoon of content that will dive into what makes the world's largest beauty market tick- and how best to harness the US growth opportunity.

Space is limited but, as a British Beauty Council Patron and/or a BeautyMatter member, you have priority to join us in London for a day filled with insightful discussions and networking with some of the world's most alluring beauty brands and retailers.

SPEAKERS + AGENDA

2:00 PM: Arrival + Registration at Spring Studios London

2:30 PM: Kickoff and Welcome

Speaker: Meribeth Parker, Chair, British Beauty Council

2:40 PM: Understanding the US Consumer

A trend-driven overview of the US beauty market. We’ll use market data and insights to tackle hot categories, current + future trends within those categories and the ever-changing tastes of the US beauty consumer.

Speaker: The BeautyMatter Team

3:00 PM: The New American Marketplace

An exploration of the US distribution landscape and how it differs markedly from the UK market. We’ll help the audience understand the rules of engagement, key players and why, post-COVID, the market is never going back to business-as-usual. Structured as fireside chats with a 10-15 minute Q+A to follow.

Speakers:

• Ju Rhyu, Co-Founder & CEO, Hero Cosmetics

• More to be announced

4:15 PM: UK Brands Breaking Through the Noise

Discussions about the marketing and branding strategies that have driven success for British beauty brands leading the way in the US market. Structured as an introductory talk followed by two panel discussions and a 10-15 minute Q+A at the end.

Speakers:

• Sally-Anne Limb, Head of Insights, Spring Studios

• Akash Mehta, Co-Founder & CEO, Fable + Mane

• Marc Elrick, Founder & CEO, BYOMA

• Nora Zukauskaite, Global Marketing Director, Ciate London, Skin Proud + Lottie London

• Suzanne Pangelly, General Manager, US, Elemis

• Elsie Rutterford, Co-Founder, BYBI

5:30 - 7:30 PM: Cocktails + Networking

LONDON SUMMIT: DECODING THE CHANGING FACE OF US BEAUTY