Free

London Tech Week Innovation Bootcamp: Business Model Canvas, Branding & IP

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Keyworth Centre, London South Bank University

London

SE1 6NG

United Kingdom

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A major issue for small and medium-sized organisations is making decisions in isolation; a product name, unique, a price structure, perfect; points of differentiation, well considered. But do these work together? Are they what your target audience wants, and are you opening yourself up for numerous revisions or even legal action?

This bootcamp will help you to move forward with confidence knowing that the decisions you make are taken with the whole picture in mind, are based on data and customer insights, and aren't going to lead to costly changes.

This course will teach you:

• The fundamentals behind a building a business plan that sets your business apart;

• How to build a brand that communicates your ideas and appeals to your target audience;

• How to use intellectual property law to protect your ideas and gain a competitive advantage;

• And more!

Not only will you leave up-skilled and prepared for growth, but you will become a member of our alumni group and part of a strong, diverse peer-support network.

Too far along for these skills? Check out our Pitching, Funding & Investment Innovation Bootcamp, where you'll have the chance to pitch to a panel of investors at the end of the event.

Food and refreshments provided.

On 14th June, we'll be reuniting all our members at our Summer Event. Reserve your place now and celebrate the progress you've made so far.

About the Facilitators

Carl Thomas, Founder of Audiowings and Wearables London

Carl Thomas is also currently the Student Enterprise Manager for LSBU, helping students and graduates to start businesses. He is also a business advisor for Virgin Startups and runs consultancy practice for Wearable Technology and the Internet of Things.

Richard Howarth, Marketing Manager of South Bank Innovation

As Marketing Manager at LSBU's Research, Enterprise & Innovation department, Richard leads marketing across the department's £8m+ European projects. He recently started his own creative business and has encountered first-hand the challenges, pitfalls and opportunities available to start-ups and SMEs.

Dale Carter, Intellectual Property Law Expert of Reddie & Grose

Dale Carter is a qualified UK, EU and Irish Trade Mark Attorney, who also advises on Registered Design Rights. Before joining Reddie & Grose, he gained experience working as an in-house Trade Mark Advisor for Nestlé.

Dr Alexander Frank, Intellectual Property Law Expert of Reddie & Grose

Dr Alexander Frank handles patents in the life sciences sector, including molecular biology, pharmaceuticals and medical devices. He also works with Registered and Unregistered Design Rights.




If you’re not a current member, registering to attend this event will be counted as an expression of interest in joining an innovation support programme programme. There's no cost involved in joining our programmes, however, eligibility criteria apply. Businesses must be registered in London, have under 250 employees and have an annual turnover below €50 million. If you do not meet these criteria, we reserve the right to cancel your place in this bootcamp.


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Keyworth Centre, London South Bank University

London

SE1 6NG

United Kingdom

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