Loved or hated – How to use influencer marketing to change brand perception

Influencer marketing has caused a radical shift in advertising. It’s now synonymous with fashion, tech, fitness and beauty. But what about other industries? Will influencer marketing work for an energy supplier? What if you want to totally change brand perception? Or become famous for something you’ve never been known for? Does it work then?

We'll be sharing how we created a DADI award nominated influencer campaign, Electric Adventures – an influencer-led series featuring top influencers like Jim Chapman, Mother Pukka and The Michalaks.

Joining us will be our client EDF Energy and Gleam Futures, the UK's leading influencer talent agency. You'll find out exactly what it took to successfully introduce an energy company into a whole new market.

You'll gain an understanding of:

• How to resonate with your target persona
• Does influencer marketing work for any industry
• How to make your brand famous for something you've never been known for

Sign up to attend alongside major brands such as IKEA, BBC, Sweaty Betty, made.com and many more.

Event will run 2pm - 5pm with networking drinks following until 7pm.