The Cheshire and Warrington Business Growth Programme is hosting regular 'lunch and learn' webinars to offer support and advice to local businesses. Each session will focus on a different business topic and be led by a guest expert who will share their knowledge and top tips, then answer some of your questions.

Business Blogging for Beginners, delivered by Ian Maguire from Displace Digital

An informal 45 minute session aimed at providing you with the tools to start blogging with confidence about your business. With everyone on lockdown, now is a great time to showcase your expertise and grow your customer base ready for when things return to normal, or even to boost your sales right now. The benefits of maintaining a blog are vast, improving credibility and visibility for both yourself as a business leader and the business itself.

In this session we will:

• Explore some of the different types of blog post businesses share to establish what could be effective for you.
• Review the various platforms available and their pros and cons.
• Discuss how to establish the right tone of voice for your business and the planning and structuring of posts.

Ian Maguire from Displace Digital in Chester will be delivering this session. Prior to launching his own company, Ian was Head of Strategy at some of the region's most well-respected Digital Agencies. He was at the forefront of shaping effective digital transformation, digital strategy, web development, search engine optimisation, social media outreach and digital marketing for the best part of twenty years.

Ian delivers compelling digital propositions across the commercial spectrum, from pre-launch start-ups and SMEs, to high-street household names, housing associations, football clubs and oil companies.

Who can attend?

You should be registered on, or interested in receiving business support through, the ERDF-funded Cheshire and Warrington Business Growth Programme. The lunch and learn sessions are open to all local businesses but we do encourage you to have a chat to us about what the programme can offer you beyond these, including workshops and 121s bgp_new_enquiries@chester.ac.uk.

How to join the webinar

Once you have registered on Eventbrite you should receive an automatic email inviting you to a Zoom session, let us know if you do not receive this within an hour of signing up. If you have not used Zoom before try downloading and testing it out beforehand. Here is a link to some tutorials if you struggle or you can email us bgp_new_enquiries@chester.ac.uk.

What to expect in the webinar

When you enter the webinar you will automatically be on mute and you will not be expected to have your video on. There will be a chat box down the side where you can ask your questions to the expert, which we highly encourage, or you may prefer just to listen. We aim for the webinars to be as accessible to all as possible so you can be as active as you wish.