Lunch and Learn: Storytelling and why it matters in business

When you're building a business, it's easy to focus on the tangible, like your product, your pitch or your pricing. But what truly sets you apart isn't just what you sell – it's the story you tell.

In this session, Anne Beth Jordan will tell you how to tailor your story to fit your client's audience's needs – whether you're inspiring, selling or building your brand.

You'll also leave with practical storytelling techniques you can apply immediately to your business communications.

Topics covered in this session

• Why we all have a story to tell – and which one will help you connect with your client's business

• Using story strategically in branding, marketing and leadership

• Balancing vulnerability and professionalism – when your stories draw your clients closer to you

About the speaker

Beth is a mentor and coach with over 25 years in the fashion import/export trade. She offers strategic insights from start-up to exit and all the in-between stages.

If you have any questions you'd like Beth to answer during the webinar, please send them to events@enterprisenation.com.

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How to join the online webinar

When you register for the webinar, you'll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don't receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)

About Enterprise Nation

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