Lunch & Learn: Building A Brand That Works For You

You'll discover how to find your unique position in a crowded market, develop a distinctive visual voice that sets you apart from competitors, and create brand elements that genuinely reflect what makes your business different. We'll cover practical methods for testing whether your brand is working, signs that it's time for a refresh, and strategies for standing out without being gimmicky.

Key topics include defining your brand's core personality, translating abstract concepts into concrete visual choices, building recognition through consistent yet flexible design systems, and knowing when you've achieved a brand that truly represents your values and resonates with your audience.

Ideal for anyone questioning whether their current branding is effective, struggling to differentiate in their market, or ready to develop a more authentic and memorable visual presence.

About Natalia

Natalia is a London-based graphic designer and art director specialising in branding, with a focus on creating innovative, high-impact visual identities. With a background in both traditional design and cutting-edge digital technologies, she brings a unique blend of strategic thinking, conceptual development, and craftsmanship to every project.

Previously, she worked at the cutting-edge Google Creative Lab, where she explored the intersection of design and emerging technologies. She was also a designer at the renowned studio Pentagram, where she contributed to branding for high-profile clients such as the Young V&A, the Natural History Museum, GSA Capital and ERM, amongst many others.

Natalia crafts distinctive brand identities defined by a strong voice and refined, generative visual systems. Her work has been recognised by esteemed industry platforms, including It’s Nice That, Creative Review and D&AD.

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Refund and Cancellation Policy

• Full Refunds: We offer full refunds for cancellations made at least 48 hours prior to the event start time. To request a refund, please contact us through the Eventbrite platform with your order information.
• No Refunds: Unfortunately, we are unable to offer refunds for cancellations made within 48 hours of the event.
• Cancellation: In the unlikely event that the organiser cancels the event, all attendees will receive a full refund, regardless of the time of cancellation. We will notify you of any cancellations via the email provided during ticket purchase.

About The Hearth

The Hearth is a women's space in Queen's Park (North London) where women can find room for themselves to live, work and feel better. The community of diverse women enjoy full co-working facilities, wellness treatments, a relaxing evening lounge and thoughtfully curated events.

More info at www.thehearth.me or check out the beautiful space on Instagram @thehearth.me