AI is rewriting the rules of search in real time and, frankly, who isn't struggling to keep up?
With generative AI replacing traditional customer search journeys, the trusty old playbook for SEO and content marketing isn't enough anymore to win.
We'll discuss how AI is reshaping the search landscape and what you should be thinking about to stay ahead of your competitors.
Topics covered in this session
- Is SEO dead or just evolving?
- Is it really possible to optimise for large language models (LLMs)?
- What role does your website play when answers are generated, not linked?
About the speaker
Arthur is a SEO specialist with a strong focus on helping SaaS companies scale their organic growth. Over the years, he has built SEO functions from the ground up, developing comprehensive strategies that span technical SEO, content frameworks, internationalisation and user-intent-driven optimisation.
Most recently, Arthur has been adapting SEO strategies to meet the changes in how people search. As more top-of-funnel discovery shifts from traditional search engines to AI platforms like ChatGPT, Perplexity and Gemini, he's been working on future-proofing content and visibility through structured data, conversational formats and entity-focused optimisation.
If you have any questions you'd like Arthur to answer during the webinar, please send them to events@enterprisenation.com.
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How to join the online webinar
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