Lunch&Learn: Branding Uncovered – Why it Works and How to Harness Its Power

Discover the hidden mechanics of powerful branding in this interactive Lunch&Learn at Soulspace. Together we’ll uncover what branding really is (and isn’t), explore the psychology, stories, and emotions behind why it works, and reveal how brands influence our choices and loyalty.

Led by Soulspace Member Matt Stoneham, Creative Director at Pre, this session combines big-brand strategies with practical insights you can apply right away to stand out from competitors, build trust, and create lasting impact.

What we’ll cover:

• What branding really means
• What branding isn’t
• How branding works (incl. big-brand strategies)
• Why it works (psychology, society, context)
• Practical ways to use branding effectively for yourself

The talk will run for around 20 minutes and then there will be a chance to ask questions and have an open discussion.

Who It’s For:

This session is open to all — Soulspace members, local professionals, freelancers, founders, and curious minds. Whether you're scaling a startup or freelancing your way to freedom, this one's for you.

For Lunch

Please arrive early and order your lunch from The Boathouse Cafe on site or bring your own.

What to Bring:

• An open mind
• Questions, thoughts, and ideas!