Luxury Futures Forum 2014
Thursday, 4 September 2014 from 12:00 to 18:00 (BST)
The Luxury Futures Forum 2014
To launch our latest Luxury Futures report, this half-day event will explore the emerging luxury trends set to affect consumers, product development and brand strategy between now and 2019.
Trend highlights include the key luxury markets to watch in 2015, the convergence of technology and luxury, the spa as temple, and the growing influence of philanthropy as a driving force in the motivation of the new luxury consumer.
Guests will have a chance to:
: See where competitors are, and how they can improve their own score, on our Five Stages of Luxury Matrix
: View our 10 luxury food, drink and fashion retail and experience spaces
: See the luxury global case studies that brands are using to raise their game
: Hear from some of the best industry insiders on how they see luxury changing in 2015
: 12:00pm – Registration
: 1:00pm – Introduction and Overview
The Future Laboratory co-founders Chris Sanderson and Martin Raymond outline the key issues, insights and industry concerns to be explored throughout the day.
‘Luxury is changing day by day. It is more important than ever to keep up or fall behind.’
Martin Raymond, co-founder, The Future Laboratory
: 1:10pm – Market Overview
With the US luxury market recovering from recession, and China, the Middle East and the MINT countries all set to spend, this is a golden age for luxury, as we shall see in our Global Market Overview presentation. Highlights will include current and future market opportunities in the technology and wellness sectors, new luxury materials to embrace, changing brand values and the consumer touchpoints of tomorrow.
: 1:40pm – In Conversation I
Andy Millns, Creative Director of Inition, in conversation with LS:N Global senior journalist Peter Firth
: 2:10pm – The New Luxury Consumer
The quest for experiential luxury in a digitally connected world is universal across the luxury sector, but different demographic groups want different experiences.
Millennials, who are just becoming luxury consumers, are entering the wealth accumulation phase. Boomers or Flat Agers – a highly influential group – are in the midst of blitzing their bucket list. Meanwhile, the FABs, a new breed of 50-plus affluent businesswomen, are changing the thrifty reputation of often-overlooked Generation Jones.
: Generation D, the first digital natives, born between 1995 and 2002, who are beginning to stretch their luxury legs
: Millennials’ needs, behaviour and luxury purchase triggers as this group of 20–30somethings enter the wealth accumulation phase.
: FABs, 50-plus affluent businesswomen, a new breed of adventurous female luxurians that are changing the thrifty reputation of often-overlooked Generation Jones
: Boomers or Flat Agers – a highly influential group – who are in the midst of blitzing their experience-focused bucket list
‘As this section of the day indicates, people are no longer defined by their age, but by their mindset. And this is why we are looking at how and why their life stages are driving new needs, styles and luxury desires.’
Tom Savigar, chief strategy officer, The Future Laboratory
: 2:30pm – Luxury Tea Time
: 3:00pm – Luxury Trends Rising
Every year, LS:N Global’s team of writers, researchers and visual editors examine what is new, next and innovative in luxury trends from the worlds of fashion, retail, hospitality, art, culture and wellness. Highlights from LS:N Global this year include:
: Fly-and-Flop Philanthropy – luxury travel with a conscience
: Hijabista Luxe – the luxury tastes of modern Muslim women
: Luxury Tech – new convergence in technology and luxury
: Art Luxe 2.0 – the next stage of the art-luxury love-in
: Groundscrapers – the luxury hotels building down, not up
: Digi-custom Luxe – bespoke fittings made accessible by technology
: Beauty Temples – the specialist boutiques showcasing brand portfolios
‘Digital interfaces are making luxury more dynamic, yet also more frantic. Experiences have to work harder to grab a share of their audience’s attention.’
Hannah Stodell, insight editor, LS:N Global
: 3:20pm – In Conversation II
Isabella Macpherson, Founder of Arts Co, in conversation with LS:N Global senior journalist Rowland Manthorpe
: 3:40pm – Innovate
The luxury industry is led by innovators, those visionaries who strike out and do something risky, compelling, fresh and in tune with consumer mindsets.
We will identify and explore the most brilliant case studies of the past year and speak to the creatives behind them for further expert analysis. Our selection includes:
: Selfridges Fragrance Lab – the interactive fragrance experience changing the face of luxury
: Intersect by Lexus – the auto garage that is part library, part café, part showroom
: La Maison au Bord de l’Eau – LVMH’s Miami beachside ode to iconic modernist designer Charlotte Perriand
: Absolut Art Bar – apocalyptic entertainment above the skyline of Hong Kong
: No Fish No Nothing – Kenzo’s digitally inspired campaign to stop over-fishing
: 4:10pm – In Conversation III
Rémy Clémente and Morgan Maccari, co-founders of design studio Bonsoir Paris, in conversation with LS:N Global visual editor Joanna Tulej
: 4:30pm – Luxury Interiors Showcase
Our top 10 luxury interiors for 2014 and 2015, including:
: The Row, Los Angeles – Mary-Kate and Ashley Olsen’s low-key flagship store that has a swimming pool in the courtyard
: Givenchy, Avenue Montaigne, Paris – Joseph Dirand’s monochrome masterpiece in the halls of an old bakery
: Hotel Hotel, Canberra – the hotel so nice, they named it twice
: AgnèsB, Hong Kong – the French fashion brand’s lifestyle flagship store that includes a florist, a travel concept store and a chocolate boutique
: 4:40pm – In Conversation IV
David Palmer, owner of LOVE, in conversation with LS:N Global journalist Hannah Stodell
: 5:00pm – Toolkits and Conclusions
: 5:20pm – Drinks
Our Guest Speakers
Dave Palmer, founder and executive creative director, LOVE
Dave has been a leading voice in LOVE from its beginnings as a four-man band to today’s globally renowned agency, which has a team of more than 40 staff, offices in Manchester and London, and more than 250 awards to its name, including honours from D&AD, Creative Review, Design Week and a Clio. Today LOVE offers a wholly integrated approach across advertising, branding, design, digital and experiential work.
Andy Millns, co-founder, Inition
Andy Millns has more than 15 years’ experience as a creative technologist specialising in interactive 3D production. He co-founded Inition in 2001, where he has since been creative director, the driving force behind many of Inition’s most innovative projects.
His broad-ranging expertise encompasses all of Inition’s production areas, including augmented and virtual reality, gestural and other novel interfaces, crowd-gaming, large-screen visualisation, haptic devices, tracking, 3D printing and scanning.
Andy also heads the experiential marketing department and is a regular speaker at public events. He is also a media commentator on issues surrounding new and emerging technologies.
Isabella Macpherson, co-founder, Arts Co
Isabella has focused her career on building brands through entrepreneurial, creative and strategic thinking. After completing a History of Art degree at Edinburgh University, she spent six years at M&C Saatchi alongside building an online retail venture chaired by Sir Rocco Forte, and three years at Art Review magazine.
In 2007 Isabella co-founded Arts Co, a creative production agency that builds content and programmes across the fashion, theatre, film, art and design sectors. Isabella is a trustee of the Bush Theatre, and the International Development Council for the British Film Institute, and on the Advisory Board of Apollo magazine. She is a contributing editor to Vanity Fair on art.
Rémy Clémente, co-founder, Bonsoir Paris
Bonsoir Paris is a multi-disciplinary creative studio that works in what it calls the usual (and unusual) fields of art and design for brands and retailers.
Bonsoir Paris was founded with a common taste for non-standard conceptual design and strong ideas that stem from a network of modern and traditional French creators and craftsmen.
The studio’s mindset is about shaking up conventional boundaries, and aims to strike a balance between logic and absurdity, and art and design. It likes to play with gravity and to combine materials that usually don’t belong together.
Bonsoir Paris does not recognise the barriers between mediums and creative fields. What unites it is a vision and a desire to discover and master new areas of creativity.
Morgan Maccari, co-founder, Bonsoir Paris
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