San Francisco, California
London, United Kingdom
MacLaren Memorial Lecture
in partnership with the Chartered Management Institute (CMI)
Brand transformation in the digital age
Matthew Crummack, CEO, lastminute.com
Drawing on his experience as CEO of lastminute.com, and from his international sales and marketing experience at global companies Procter & Gamble, Nestle and Expedia, Matthew will explore how brands and companies need to continually challenge themselves in the fast-moving digital age to remain relevant to their customers.
5.30pm - tea and coffee served with the opportunity for networking
6.30pm - lecture commences
Sumpner Lecture Theatre, 6th Floor, Main Building, Aston University, Birmingham, B4 7ET (just a short walk from Birmingham City Centre).
Detailed directions about how to reach Aston University can be found by clicking here.