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Made in Yorkshire Marketing Working Group with Hesco

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Hesco Bastion Ltd

Unit 41, Cross Green Industrial Estate

Knowsthorpe Way

Leeds

LS9 0SW

United Kingdom

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Made in Yorkshire and Hesco tackle manufacturers' marketing issues.

This event brings together Heads of Marketing within manufacturing to discuss current challenges, trends and best practice. Marketing within the manufacturing industry is changing. In the past manufacturing has relied on word of mouth to accelerate and grow their brands however the technological advances within the 21st century mean our companies now need to adapt and change their strategy. In manufacturing and engineering, winning business is becoming increasingly reliant on a companies knowledge and innovation rather than just the product they sell. In a survey posted by the Content Marketing Institute just 18% of manufacturers said they had a documented content marketing strategy. Made in Yorkshire's own member survey saw 52% of our members recognise marketing as an issue within their companies.

Hesco are hosting Made in Yorkshire's Marketing Working Group. Hesco are the original developers of earth-filled barrier technology. Joining us is Ross Thompson, Hesco's Head of Marketing, whose credentials include multiple awards for design and marketing campaigns, and has worked both in the public and private sectors in branding and marketing for well-known clients such as Leeds City Council and Birmingham University. Ross has managed the brand and marketing for rebrands, acquisitions, mergers and new product launches in a niche sector.

Agenda to follow.


Any questions send them to: ash@madeinyorkshire.com. Made in Yorkshire have several working groups, email Ash for more details.

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Date and Time

Location

Hesco Bastion Ltd

Unit 41, Cross Green Industrial Estate

Knowsthorpe Way

Leeds

LS9 0SW

United Kingdom

View Map

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