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Magento 2: The Buyer's Journey in 2017
Thu, March 30, 2017, 8:30 AM – 12:00 PM BST
Magento 2: The Buyers Journey in 2017
The ecommerce technology landscape is vast and ever-changing, with platforms popping up faster than we can decide we need them, but what does this mean for merchants?
The buyers journey is in the spotlight, no longer a standard process but completely reformed by digital. Marketers & ecommerce professionals have been set a challenge; continuously transform each individual shoppers experience.
This morning event brings together four experts in the space. Join us for croissants, new connections and the commerce insight you need to take control over your buyer’s journey.
The agenda for the morning seminar will include;
Tom Head, Sales and Marketing Director at Lab - An overview of the buyer’s journey and what is impacting the ecommerce of today.
Katy Wilson, Channel Development Manager at Magento - The power of Magento 2 and how Magento enables you to be set up for success.
Suzannah Taggart, Digital Marketing Manager at Soak & Sleep - Over the last 5 years this pure play online retailer has been enjoying a period of steady, sustained growth. Su will comment on the secrets behind the success, focusing on the buyer journey, tools they use and the company's recent migration from Magento 1 to Magento 2.
Phil Draper, CMO of dotmailer and Katia, Digital Marketing Manager of Daisy London - Phil will be speaking to Katia, on the development of every key element that shapes and communicates a strong brand message.
*When purchasing a ticket, you will also receive an exclusive whitepaper which will cover a range of topics including future eCommerce trends and other Magento tips, at the event.