MailChimp: A Crash Course To Sending Better Emails

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Engine Shed

Station Approach



United Kingdom

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Refund Policy

Refund Policy

No Refunds

Event description


Email marketing's not dead, it's just pining for the fjords.
Learn how to bring yours to life with this full-day workshop.

  • Are your emails a bit limp?
  • Do they deserve more opens and reads?
  • Need a guide through the jungle of emails and MailChimp?
  • Let's take you from Chimp Zero to Chimp Hero!

We've been sending emails for over 50 years and we keep making the same mistakes. Learn how to avoid them and get your emails open, read and clicked in this interactive workshop.

This MailChimp & email marketing workshop is for people:

  • New to MailChimp, or have been using it for a while but haven't explored all the features
  • Working in a marketing, fundraising or admin role that sends emails
  • Starting their own business and need to know where to start
  • Sending out emails but not getting the results they're expecting

The main aim is to help you send better emails and get better results.

A lunch of wraps, sandwiches, crisps and cakes will be provided. If you have dietary requirements, please let me know.

There will also be refreshments of coffee and tea available throughout the day.

No matter how many (or few!) subscribers you have, this course will help you get set up, grow your list and get the results you want.

There is a cap of ten people at the workshop so that everyone gets the most out of the day.

Led by email marketing & MailChimp expert Jon May, the day will consist of:

  • Your 30-minute email marketing plan
  • The importance of a strategy
  • The 12 myths of emails
  • How to avoid the spam filter
  • The tech stuff made easy
  • Staying the right side of the law
  • Growing your list
  • Automating a lot of your work
  • Building a signup process
  • Welcoming new subscribers
  • Setting those expectations
  • Copywriting better emails
  • Accessibility in emails
  • Managing your lists and data before it gets messy
  • How to use Groups, Segments, Tags and Merge Tags to their full potential
  • E-commerce
  • Measuring your success
  • The top 21 mistakes when sending out emails

Jess from LUX Rewards: "Attended Jon's workshop "Mailchimp: A Crash Course". He is engaging, efficient and understands the troubles businesses are faced with. His professionalism made the workshop not only fun but also tailored to his audience. If you have a chance to attend the workshop I would 100% recommend!"

You'll also receive:

  • The Chimp Hero workbook, a detailed printed book with all the exercises in you can do again back at your desk
  • A full copy of all the slides and photos of all the materials we create on the day
  • A 30 minute follow up call to see how you're getting on, and help you with anything you're still stuck with

Anna from the Single Parents community: "Jon ran a Mailchimp Workshop which was comprehensive, informative and entertaining too, I learned about many features I didn't even know existed!

Since then Jon has given me invaluable support with creating my lists, segments and tags and I am now fully set up with a clear understanding of when & what I am sending and to whom.

I highly recommend Jon, he is my Inbox Hero!"

Who Am I?

I'm Jon May, like the month, and I help ambitious small businesses & charities be the Inbox Hero their readers deserve.

I've sent out millions of emails for big and small charities and have over a decade of experience with emails.

I only do email marketing. It's my 100% focus, which gives me the deep insights and expertise that the jack-of-all-trade marketers can't compete with.

I'm always reading the latest reports, researching the latest trends, working with other email professionals and am a full-on email geek.

I also have a patient wife who wonders if I love emails more than her!

The popular MailChimp: A Crash Course workshop is back again! Book your place today.

Early bird tickets are £147 until 31st January.
Standard tickets are £197 from 1st February.

Here's what other previous attendees said:

Georgia from ethical investment app Tumelo: "I'm so glad I attended Jon's MailChimp workshop. I hardly knew anything about email marketing beforehand, save for having the very basics of a MailChimp account, but feel a lot more confident about using it now.

"Learning about how to stay out of spam was really interesting, as that's something I had previously worried about. I'll definitely attend future workshops and would recommend the session to everyone who wanted to expand their MailChimp world! Thanks Jon!"

Helen from Mode Beds: "Really enjoyed Jon's training "Mailchimp: A Crash Course" . An interesting run through of lots of useful features that I now feel confident in implementing to more effectively onboard potential customers. Thanks Jon."

Have a team you'd like training? It'll work out cheaper to have in-house training at your offices. Contact me for further information.

A workshop with 40 businesses at the NatWest Business Entrepreneurship Accelerator
A recent workshop with 40 businesses at the NatWest Business Entrepreneurship Accelerator


What are my transport/parking options for getting to and from the event?

The Engine Shed is a great venue located next to Bristol Temple Meads train station, making it ideal for those traveling from Bath, Gloucester, Cheltenham, Swindon and Chippenham.

There isn't very much parking nearby so it's recommended to take public transport.

What should I bring into the event?

A laptop. The Engine Shed has free WiFi for delegates that you can use.

Please also have created a MailChimp account. It doesn't have to have any emails in it, but it'll save you time in registering when we start to delve into the platform.

How can I contact the organiser with any questions?

You can ring me on 0117 369 0030 or email jon@inboxhero.co.uk

What if I have dietary requirements?

In the checkout process, it'll ask if you have any dietary requirements. Please enter them here or get in touch if you're unsure if you filled it out.

Is my ticket transferrable?

To someone within the same organisation, yes. I'll need at least a week's notice to alter any catering or dietary requirements.

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Date and Time


Engine Shed

Station Approach



United Kingdom

View Map

Refund Policy

No Refunds

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