Email marketing is a proven tool that can have instant impact on your profits and turnover, and yet is something that many businesses struggle with.
Using MailChimp, one of the worlds leading email marketing software tools, this interactive session will give you a guided tour of the system and an understanding of how to use it effectively allowing your business to develop an effective email marketing strategy.
With the continuing dominance of email as the primary method of business communication, more and more businesses are considering using it to market their business, especially considering the number of cost effective tools available to support it.
Unfortunately, most businesses only scrape the surface of email marketing, and don’t understand the true power and flexibility that it can deliver to an organisation when managed correctly.
The 3 hour session will focus on some of the key principles of successful email marketing as well give a more detailed insight into one of the most popular email marketing tools - MailChimp.
There will be an interactive demonstration and walkthrough of MailChimp and how it can be used, covering key elements such as:
• List Structure
• Adding people to the list
• Capturing email addresses using forms
• Planning & Sending Emails
We’ll also (time permitting) get into things like Automation, Keeping your list tidy and the legalities surrounding email marketing.
The session will be interactive and questions are welcomed to aid understanding.
All students will receive access the slides from the presentation to allow them to review and understand further at length.
A career marketer with over 20 years working in both large and smaller businesses in a variety of marketing roles, Robin, through his business Perfect Blend, works with clients as a ‘marketing engineer’, helping them craft effective marketing systems to capture details and communicate with their customers.
Having been involved in email marketing for nearly 7 years and used MailChimp exclusively for the last 4, Robin’s understanding of the system from a marketing point of view is expansive and you’ll get actionable tips and advice that will allow you to improve your returns and overall business performance.
Robin says: “MailChimp has been around for almost 15 years, which in internet terms is historic!… but most businesses only scratch the surface of it’s potential. Underneath the offbeat humour and lighthearted approach, MailChimp is a serious business tool that can become the backbone of your marketing activity. My goal is to open the eyes of people to it’s power and help them harness it effectively."