£94.80 – £114

Mailchimp Masterclass Training Event 26th January 2018 (Glasgow)

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Location

Village Hotel Glasgow

7 Festival Gate

Glasgow

G51 1DB

United Kingdom

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Event description

Description

Welcome to our Mailchimp Masterclass


Mailchimp

"There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else."

- Sam Walton, Founder of Walmart *


Improve your customer engagement, lead generation, sales conversion, while creating loyal customers that will recommend your business!


How will you benefit?

This is a hands on training and ideally you should bring your laptop and learn by seeing and then doing. You can expect to take a way a foundation to:

  • Improve your communications with Customers and Prospects

  • Target additional income with existing and new customers

  • Increase the quantity and quality of your sales leads

  • Improve your marketing process efficiency and effectiveness

  • Create loyal advocates that will promote your business and generate business referrals

  • Ultimately drive a great Customer Experience


Expect to learn about various aspects of Mailchimp, such as :

  • Working with lists in your marketing database

  • Importing data to your marketing database

  • Adding custom data attributes to support your marketing process

  • Creating and leveraging Marketing Groups to support targeted campaigns

  • Creating Dynamic Segmentation for Marketing purposes

  • Running campaigns, such as, regular, automated, newsletters and A/B testing.

  • Connecting your website news/blogs to RSS campaigns and have mailchimp automatically send out news items to your target audience

  • Building automated triggers to enhance workflow campaigns and track the digital body language of your customers and prospects

  • Reviewing and understanding the performance of your campaigns and how to subsequently nurture your leads and turn prospects into customers

  • Introduction to integrating other platforms with Mailchimp and how this can help your business efficiency / effectiveness. e.g. Eventbrite, Paypal, Social Media

  • introduction to new features such as Landing Page creation and publishing and the benefits to growing your subscribers


Now let's get that monkey off your back and put it to work by helping to grow your business!


Included in price - Tea, coffee, soft drinks, water and snacks are unlimited throughout the event. Free Car Parking is also available.

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Date and Time

Location

Village Hotel Glasgow

7 Festival Gate

Glasgow

G51 1DB

United Kingdom

View Map

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