FULLY BOOKED WITH A WAITING LIST IN OPERATION
About: This practical, one day workshop will guide fundraisers responsible for major giving through the essential steps for success. From researching your prospect list, making initial contact, qualification meetings and crucially making the ask. Participants will leave feeling more knowledgeable, more confident and having had an opportunity to practice what they learn. Using role-play, participants will be able to try-out techniques and receive individual feedback in a safe and supportive environment. At Graham-Pelton, our Consultants are recent practitioners who have made the ask and understand the broader role of a fundraising team, as well as the challenges fundraisers face. The day will end with an interactive Q&A and participants will be encouraged to bring their own examples of challenges and case studies to workshop through them and gain insight from Graham-Pelton in the field of major giving.
About Your Trainer:
Becki Mckinlay has over a decade of fundraising experience, specialising in Education. Becki’s expertise including strategy development, annual giving, prospect pipelines, major gifts, legacy fundraising, alumni relations, stewardship, and communications.
Since joining Graham-Pelton, Becki has worked with over 20 clients across the School, University and Charity sectors on their fundraising strategies and campaigns. This has included strategic discussions with high-profile prospects and securing major gifts for our clients.
Prior to joining Graham-Pelton Consulting, Becki most recently served as Head of Individual Giving at the University of Oxford. As part of the biggest Higher Education Campaign outside of North America with a target of £3 billion, Becki’s role involved working with over 100 fundraising professionals (including departments, museums, libraries and special collections) on all annual giving and legacy activity, including developing their annual giving strategies and managing their telethon and direct mail programmes.
Prior to joining Oxford, Becki was Deputy-Director of Development and Alumni Relations at the University of Reading. Becki established regular giving and created a strategy to develop and increase solicitations and create a long-term plan for asking potential and existing donors. She also developed one of the first models of the prospect pipeline to allow dual asking and smooth transition of prospects between Annual Giving and the Major Gifts teams – this model has been highlighted as an example of best practise at multiple CASE Conferences.
Becki has a BSc in Geography from Swansea University, where she also spent a year as Student Union President. Becki is a recipient of the Iain More award, which recognises fundraising professionals early in their career. She is an active member of CASE, where she has chaired the Annual Giving Conference on two occasions.
Booking Conditions: Please note that your booking can only be guaranteed once payment has been received. Cancellations after the 3rd June will not be accepted.