Make a Digital Impact with a Greater Presence

Master online marketing across social platforms and digital funnels with focused, strategic training that gets results.

Overview
If your digital presence feels more invisible than influential, this course offers a no-nonsense approach to mastering social media marketing. Whether you’re after improved engagement, sharper targeting, or simply fewer hours wasted on guesswork, you’ll find structure and strategy across each platform.

You’ll explore the workings of Facebook, Instagram, Twitter, YouTube, Pinterest and LinkedIn, before diving into the mechanics of split testing and funnel building. Each module is designed with clarity, giving you the insights to create purposeful content, smart funnels and campaigns that behave like they mean it.

Learning Outcomes:

• Understand marketing strategies for major social media platforms.
• Apply targeted methods to Facebook, Instagram, Twitter and YouTube.
• Explore structured approaches to multi-phase Pinterest marketing.
• Gain insights into professional-level LinkedIn marketing campaigns.
• Learn effective techniques for digital split testing across channels.
• Develop, refine and manage performance-driven marketing funnels.

Course Curriculum:

• Module 1: Social Media Marketing
• Module 2: Marketing on Facebook & Instagram
• Module 3: Marketing on Twitter & YouTube
• Module 4: Introduction to Pinterest Marketing
• Module 5: Pinterest Marketing – Part 1
• Module 6: Pinterest Marketing – Part 2
• Module 7: Pinterest Marketing – Part 3
• Module 8: LinkedIn Marketing Introduction
• Module 9: LinkedIn Marketing – Part 1
• Module 10: LinkedIn Marketing – Part 2
• Module 11: LinkedIn Marketing – Part 3
• Module 12: Introduction to Split Testing
• Module 13: Split Testing – Part 1
• Module 14: Split Testing – Part 2
• Module 15: Split Testing – Part 3
• Module 16: Introduction to Funnel Building
• Module 17: Funnel Building – Part 1
• Module 18: Funnel Building – Part 2
• Module 19: Funnel Building – Part 3

Who is this Course For:

• Business owners aiming to boost their online brand visibility.
• Digital marketers seeking stronger platform-specific marketing tactics.
• Freelancers offering marketing or content-related services online.
• Bloggers or influencers wanting structured growth across platforms.
• Start-up teams needing better marketing traction and funnel flow.
• Job seekers aiming for roles in digital campaign management.
• Small agencies developing social media marketing for clients.
• Professionals looking to enhance their digital marketing credentials.

Career Path (UK Average Salaries):

• Digital Marketing Executive – £26,000 per year
• Social Media Manager – £34,000 per year
• Content Marketing Strategist – £38,000 per year
• Digital Campaign Analyst – £42,000 per year
• E-commerce Marketing Specialist – £40,000 per year
• Lead Generation Funnel Manager – £45,000 per year