£65 – £120.01

Make a step change to your brand in 2017

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The Chartered Institute of Marketing

Cookham

SL6 9QH

United Kingdom

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Need to increase profits next year? Feel that much of the money you are investing for growth is wasted? Concerned that you are not getting your message across to retailers?

If these tick your boxes then this seminar will give you a new approach to company and brand growth you can implement immediately;


Event Outcomes:

  • Steve Jones - the negotiation expert steps over the fence from consulting with retailers to tell you how to negotiate your price increase with your buyer and the 5 habits that mean you will do a poor deal and you MUST avoid.

  • Andrew Fearne, Professor of Supply Chain Marketing from UEA tells you why price discounts are having the opposite effect to the growth you think you are getting, and why marketing spend is so important.

  • Colin Harper author of Shoppernomics and Beyond Shopper Marketing and ex Head of Insight for the IPM gives you a check list of alternative proven approaches, introducing Quick Bites - case studies from companies who have used them successfully.

  • Anna Mortenson and Colin Makin – Ashtons food business lawyers will conduct an informative sessions on risk management, creating stability for your business and answer your greatest legal questions in their Legal Lounge section of the day.

  • Neil Bayley, PR guru at Good Relations will talk about reputation and crisis management to future proof your business in the digital age.


Registration:

Build a better tomorrow by booking your spot now. Early bird discount available until 2nd May for just £50.00 + VAT.


Day Includes:

Breakfast, lunch and refreshments throughout the day.

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Location

The Chartered Institute of Marketing

Cookham

SL6 9QH

United Kingdom

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