There are two sessions from Think Beyond to register for and they can either be taken together or as a ‘taster’.

AM event: An introduction to why neuroscience and emotions matter in marketing

• Registration at 10:00am and introductions

• Event starts at 10:30am

• Wrapping up at 12:00pm

• Event closes at 12.30pm

PM event: A deeper look at using neuroscience to make emotive marketing for customers

• Registration at 13:00pm and introductions

• Event starts at 13:30pm

• Wrapping up at 15:00pm

• Event closes at 15:30pm

The world of B2C marketing is going through something of a transformation. The shift from ‘bricks and mortar’ to online shopping is accelerating and customers expect seamless interactions tailored to them. The B2B world is slowly catching up and using neuroscience to influence buyer journeys.

Neuroscience applied to marketing takes everything you know about branding, marketing campaigns and customer journeys and gives it a shot of adrenaline. Branding that emotes. Campaigns that zing. Experiences that delight. Neuroscience helps to convert your customers into advocates for your brand, products and services. In summary, neuroscience cuts to the heart of sales success by giving you access to emotions.

The AM event will explore the field of neuroscience, why it matters and the impact for marketers.

The PM event will deep-dive into how neuroscience makes emotive marketing that attracts customers.

This event is for non-marketing businesses only. In the event of a marketing or advertising agency, freelancer or consultant registration, tickets will be automatically refunded (less the Eventbrite fee).