Make every roaster meeting count at AFCA

This year’s AFCA Conference in Addis Ababa, Ethiopia, will bring more coffee roasters than usual thanks to a partnership between AFCA and Algrano. That’s great news for producers, but the competition for roasters’ attention will be high.

We all know how rushed conversations can go in trade shows. A quick chat at a booth, a few words during a cupping, someone handing you a card and so on.

So how do you make those moments count?

In this session, Algrano will share what we’ve learned from over 10 years of working directly with roasters in Europe and the US so you get real value from your AFCA meetings.

We’ll cover:

• What you should do to prepare before the show
• How to talk about your coffees and your business in a way that really connects
• How Algrano can help you build and grow your business

We’ll also talk about a unique cupping opportunity at the AFCA Conference.

This will be open to any producer (!), even those who haven’t shipped with Algrano before. It’s a simple way to get your coffees in front of roasters and start conversations that can continue after the show.