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Make Innovation Happen - Winning through Insights (Edinburgh Event)

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Queen Margaret University

Queen Margaret Drive

Musselburgh

EH21 6UU

United Kingdom

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If you are in the food and drink sector and seeking inspiration and insight to embed innovation and drive growth for your business be sure to come and join us at the second of our series of Make Innovation Happen events, where you'll hear how applying market insights from a range of sources can transform the performance of your business by focusing new product development on real consumer needs.

Research shows that when a company innovates, they are twice as likely to grow and three times more likely to export successfully. Many food and drink companies are already making good use of the world-class research base on their doorstep, but there is room to do more.

Headlining the session will be Allene Bruce of New Nutrition Business. New Nutrition Business (NNB) is the world's leading provider of strategic and market insights in the business of food, nutrition and health and Allene will be on hand to present the latest trends they uncover by interviewing over 500 senior food and beverage executives each year. Going beyond 'fads' Allene will provide true insight into enduring food and drink trends your business should align with and how connecting to these trends will help your company succeed.

Rick Allison of Scotland Food & Drink will illustrate how food and drink companies can successfully embed market insights into their business to help stimulate innovation and growth. Understanding and applying market insights within the food and drink industry can transform the performance of your business - providing clarity and focus to NPD activity. Despite this, many small and medium sized food and drink businesses are failing to capitalise upon this opportunity. Rick will provide insight into how companies can best utilise data sources to improve your innovation activity.

Kantar Worldpanel are the global experts in understanding shopper behaviour - providing actionable insights to many of the most successful food and drink companies. In her session Amanda Brown will provide an insight into the changing dynamics of the UK retail environment and shopper behaviour, and in particular how companies can use consumer data to empower their innovation and NPD processes.

Miriam Smith of Queen Margaret University, will talk about the services they offer industry via the Scottish Centre for Food Development and Innovation (SCFDI), which was established to provide combined R&D and innovation space to support the sector in accessing export markets in the rapidly expanding global functional and healthy food sector. Miriam will showcase a number of practical examples of where their services have positively impacted the innovation activities of ambitious Scottish food and drink companies.

Jane Shandley from IQ Chocolate will share how, by placing innovation at the very heart of their business, they have succeeded in creating a multi-award winning range of premium chocolate bars with an array of health benefits. IQ was Scotland's first bean-to-bar chocolate maker and the business has experienced impressive growth over the years, with their products now availiable in high-end retailers across the UK and in export markets.

This event will also enable delegates to network with representatives of the presenting organisations and with other food and drink businesses in attendance.

Entry to this event is free and a light lunch will be served following the presentation.

You’ll also get the opportunity to meet the Make Innovation Happen team to discuss any innovation issues you may have.

In May 2017, Scotland’s food and drink industry launched Make Innovation Happen, a new and ambitious service to support food and drink businesses to innovate as the first step towards Ambition 2030, which prioritises innovation as critical to continued success in the sector. The service is delivered through a coalition of key public sector and industry bodies working together collaboratively to drive innovation, with £1.1m of critical funding coming from Scottish Enterprise and Highlands and Islands Enterprise.

The Make Innovation Happen service provides food and drink businesses in Scotland looking for information and support with a single, streamlined access route to help them innovate. This service includes support for both incremental and disruptive innovation and is open to all businesses across the supply chain from farm to fork.

More information on Make Innovation Happen is available to access at www.makeinnovationhappen.scot

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Queen Margaret University

Queen Margaret Drive

Musselburgh

EH21 6UU

United Kingdom

View Map

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