Actions and Detail Panel
Make interesting companies, not interesting advertising
Wed 29 March 2017, 18:30 – 21:00 BST
Today we all get that great brands are the ones people talk about, not those who talk about themselves. The problem is, most brands aren't worth talking about. They save their creativity for their ads whilst the real business underneath remains dull, confused, or worse.
Are you one of the exceptions?
Join a group of purposeful businesses leading this revolution for the launch of a new piece of research which reveals why 95% of people in the UK now believe advertising is unnecessary for great brands - and learn the techniques of pioneering brands like Lush, GoPro, Airbnb, and Patagonia who have made that so.
And yes, there will be drinks.
Our panel will include the founders of three businesses changing the way things are done:
Dan Kieran - founder of crowdfunding book publisher Unbound (www.unbound.com)
Joan Murphy - founder of fitness studio chain Frame (www.moveyourframe.com)
Charlie Hoare - founder of birch water brand Tapped (www.tappedtrees.com)
We would also like to mention our most excellent hosts, WeWork.
WeWork is the platform for creators. They provide the space, community and services you need to create your life’s work. To learn more send an email to firstname.lastname@example.org or call 0203 695 4926.