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Make it Stick: Techniques for Leaders to Get Their Message Across

The UK Speechwriters' Guild & A Thousand Monkeys

Thursday, 23 February 2012 from 09:30 to 17:30 (GMT)

Make it Stick: Techniques for Leaders to Get Their...

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Ticket Type Remaining Sales End Price Fee Quantity
Just in Time Ticket   more info 8 Tickets Ended £299.00 £23.92
Creativity Works Seminar + Conference Ticket   more info 7 Tickets Ended £400.00 £31.79

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Event Details

The UKSG Leadership & Communication Spring Conference in conjunction with Bournemouth University Media School will take place at the Institute for Government in London on Thursday 23 February 2012.

A one-day conference offering many perspectives on the skills of speechwriting

The UK Speechwriters' Guild has pioneered a format.

We invite top communicators talk about their work and share their knowledge.

  • You hear the theory behind good communication
  • You get experts sharing their anecdotal experience of working with leaders
  • You get the leaders themselves giving a perspective
  • We mix it up with some humour and examples of the best work out there

Why not spend a day among like-minded communicators who bring expertise from many different backgrounds?

Who should attend?

This conference is aimed at professional communicators who work for international organisations and companies. It will help anyone who wants to improve the quality of their pitches, presentations or speeches.

You should attend this conference if your work involves:

  • Communicating your organisation's mission, vision and values
  • Helping leaders motivate and inspire
  • Sharing knowledge
  • Becoming a more effective leader
  • Engaging people with ideas and change


The benefits

  • Acquire techniques used in corporations, Parliament and the European Commission
  • Get insights that you can apply in your own work
  • Hear experts share anecdotes about their careers
  • Listen to outstanding public speakers
  • Meet fellow professionals from the UK, Europe and the rest of the world


What you will leave with

  • A better understanding of what makes an effective speech
  • Tips for managing your speakers
  • Ways to find persuasive stories
  • New contacts, ideas and perspectives on the trade
  • Fresh enthusiasm for your work


Phil Collins

A former speechwriter to Tony Blair and now a columnist and chief leader writer for The Times newspaper, Phil is also the chair of the board of trustees at the independent think tank Demos and a visiting fellow in the public policy unit at the University of Oxford. His talk will be based on his forthcoming book: The Secrets of Making People Remember What You Say

Alexei Kapterev

A teacher of visual communication at the Graduate School of Business Administration at Moscow State University, Alexei came to fame with his presentation, Death by PowerPoint - a presentation on presentations (with over a million views on YouTube to date). He works with Mercator, Russia's premier studio producing corporate presentations. He is the author of the new book Presentation Secrets published by John Wiley.

Dr Hugo Summerson

A former Member of the UK Parliament, Hugo has run a presentation business, Speaker Skills Training, for many years. He coaches leading figures in politics and business. He has a reputation for being one of the sharpest chairpersons on the conference circuit.

Howell James

Howell became Political Secretary to the Prime Minister in 1994 and worked in No 10 until 1997. He was former Permanent Secretary, Government Communication, in the Cabinet Office from July 2004 until 2008. He is now Barclays Corporate Affairs Director where he is responsible for Barclays Group media and government relations, corporate communications and global community initiatives.

Ben Duncan

Ben is currently Senior Adviser to Dr Marc Sprenger, the Director of the European Centre for Disease Prevention and Control (ECDC). He was a member of the WHO working group on risk communications that authored the WHO’s Outbreak Communication Planning Guide (Lyon / Geneva, 2008).


Charles Crawford

Served three times as British Ambassador in Sarajevo (1996-1998); in Belgrade (2001-2003) and most recently in Poland (2003-2007), Charles now turns his hand to speechwriting, mediation and blogging for the Daily Telegraph. He's a founder member of ADRg Ambassadors LLP.

Leon Conrad

One of the founders of the Academy of Oratory, Leon combines theatrical flair with experience of what works in a commercial setting. As a voice coach, he combines a knowledge of how to speak well with skills used by orators and storytellers. He will offer a quirky and simple introduction to rhetoric.

Renée Broekmeulen

A Dutch speechwriter and teacher, Renée started writing speeches as a civil servant in 1998 and worked for several cabinet ministers. In 2005 she left the Civil Service to start her own company. She writes speeches for the minister of Finance (Dutch Chancellor of the Exchequer), the president of the Dutch National Bank, the Chairman of the Federation of Hospitals and several other politicians, managers and CEO’s. She also teaches the art of writing a good speech and organises seminars and social events for Dutch speechwriters.

Graham Davies

Graham Davies is a recovering barrister who has become the UK's loudest presentation advisor. His client list includes Cabinet Ministers, CEOs, celebrities, shoplifters and armed robbers. The speaking advice contained in his best-selling book, The Presentation Coach, can be summed up in six words: Say It, Support It, Shut It.

Barry Graham & Sally Clare

Having worked in advertising and marketing, where if your ideas don’t stick you lose business, Barry and Sally have had experience of creating campaigns that get results.  Their session will be about crafting stories and coming up with ideas to grow a person’s or company’s reputation. Sally was a Brand Manager at Unilever and Director of the MSL Consultancy, Barry was a Board Director at McCann-Erickson working on General Motors and Coca-Cola. They now run Speakers’ Corner an international training agency helping people deliver their best stories.

Professor Barry Richards

Barry has been Professor of Public Communication in the Media School at Bournemouth University  since September 2001, before which he was Professor of Human Relations at the University of East London.

He is interested in the psychological dimensions of politics, particularly in the role of emotion in political communication and political movements. The influence of popular culture on politics means, he believes, that politics has to reinvent itself quite radically. His talk will be about the emotional dysfunctionality of party politics.

Dr Darren G. Lilleker

A senior lecturer and director of the Centre for Public Communication Research, Darren's research focuses on strategic political communication and the impacts on democracy; he has recently published Political Campaigning, Elections and the Internet (Routledge, 2011) and is currently working on a work entitled Political Communication and Cognition to be published by Palgrave Macmillan. Dr Lilleker is Chair of the Political Marketing Group, and Political Communication Convenor for the European Consortium for Political Research.

Dr Richard Scullion

A senior lecturer in marketing communications at Bournemouth University, Richard holds a PhD from the London School of Economics on the meanings that consumers ascribe to their consumer and political choice practices. His research to date has focussed on advertising, consumer choice and how consumer culture and civic culture inter-relate. He has published in a range of international journals including Advances in Consumer Research, European Journal of Marketing and the Journal of Marketing Management.


Dr Dan Jackson

A senior lecturer in Media and Communications at Bournemouth University, Dan's research broadly explores the intersection of media and democracy, including news coverage of politics, the construction of news, political campaigning and political engagement. His work has been published in international journals and he has contributed to three books.

Mike Molesworth

With a PhD in consumer culture, Mike is a Senior Lecturer at Bournemouth University.  He currently teaches consumer culture and online marketing and is a member of the Emerging Consumer Cultures Research Group (ECCG).  He has published in the areas of consumer culture, especially the consumption of digital technologies, the imagination in consumption, and the marketization of higher education and the student as a consumer.

Matthew Male

Matthew Male is the English language consultant from Future Perfect, ensuring that written communications, on which image, reputation and professional credibility rely, are beyond reproach from even the most discerning reader. At UKSG conferences, Matthew runs a grammar surgery. Bring along your problems with apostrophes and hyphens and Matthew will give you one-to-one advice.

More speakers will be announced in the coming weeks. We endeavour to deliver all workshops and speakers as advertised. However, we cannot accept any liability for any changes to the programme or speakers.






Martin Shovel and Martha Leyton of CreativityWorks will run a seminar on The Nuts and Bolts of Speechwriting at the Institute for Government on the afternoon of Wednesday 22nd February. Click here for more details.


Book for both events and receive a discounted rate.




Clips from our Autumn 2011 Conference

If you're looking for hotel accommodation, we recommend the Lancaster Hall Hotel.

Do you have questions about Make it Stick: Techniques for Leaders to Get Their Message Across? Contact The UK Speechwriters' Guild & A Thousand Monkeys
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When & Where

Institute for Government
2 Carlton Gardens
SW1Y London
United Kingdom

Thursday, 23 February 2012 from 09:30 to 17:30 (GMT)

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The UK Speechwriters' Guild & A Thousand Monkeys

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A Thousand Monkeys stop dull writing from undoing the all hard work businesses put into building brands.


The UK Speechwriters’ Guild organises conferences that bring together top writers to talk about their work and share their expertise.

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