Make It York & Partners Business Workshops

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Date and Time

Refund Policy

Refund Policy

No Refunds

Event description
Informative and educational sales, marketing and well-being and brand personality workshops plus Networking luncheon included.

About this Event

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9:00am till 10:30am - SALES

Creating and Maintaining a Sales Pipeline

In this workshop, you will learn how to build a sustainable sales pipeline to meet your business goals. You will take away a set of practical tools and an action plan for your own business.

By attending this workshop, you will:

  • Build a pipeline that has a high probability of delivering your business goal.
  • Save yourself, time and money by qualifying the opportunities you have the best chance of winning.
  • Develop a set of key metrics to help effectively manage your sales pipeline.
  • Analyse your current pipeline and develop an action plan.

Delivery Partner

Sales EQ Limited help all kind and size of business with their sales challenges. This includes Start Ups and global brands all who have benefited from expert help with the complexities of B2B selling, sales effectiveness and sales leadership.

Managing Partner Tim Chapman is an international Sales Coach and Consultant as well as Lecturer in B2B Sales and International Sales Management at the York Management School, University of York. Tim is also a published author of The Salespersons Secret Code, The Belief Systems that Distinguish Winners and is working on a second book, Coaching Winning Sales Teams, due for publication in April 2020.

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11:00am till 12:30pm - MARKETING

Creating a Knockout Marketing Strategy

You know how much energy and passion it takes to build a successful organisation and how running it often gets in the way of marketing it. This workshop is focused on how to plan your marketing, branding and communications, so you get the best results from your investment.

By attending this workshop, you will:

  • Learn how to maximise your marketing investment
  • Develop a more joined up approach with your marketing, branding, communications, PR and social media
  • Save your business, and team, time and money

Delivery partner

York based Intandem Communications are a communications, PR and marketing agency who create and communicate powerful, persuasive and engaging stories to help businesses flourish.

Managing Director, Rachel Goddard, will be delivering the workshop and draws upon her 30 years’ experience in PR and marketing to help businesses grow.

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12:30pm till 1:30pm - NETWORKING LUNCH

Join other delegates from across the city to catch up with known contacts and make new ones.

Please inform us if you will be joining us for lunch when booking your ticket.

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1:30pm till 3:00pm - WELL-BEING

Mental Health First Aid in the Workplace and funding to train staff

This workshop will help you be aware of and deal with mental health issues in the workplace as well as funding support to train staff within your organisation.

By attending this workshop, you will:

  • Increase awareness and understanding of Mental Health issues
  • Receive initial guidance on promoting a mentally healthy workplace
  • Obtain signposting to useful resources including part-ESF funded training support

Delivery partners

WYCC - Skills Service is a gateway to a unique package of training and support for SMEs in funded by the European Social Fund.

BlueRidge Performance Management Ltd provide Mental Health First Aid training, business coaching, leadership training and personality profiling, to support and develop people.

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3:30pm till 5:00pm - BRAND PERSONALITY

This session is aimed at business owners and marketing teams interested in how authentic brand personality can be captured and communicated.

By attending this workshop, you will:

  • Explore the internal and external power of human archetypes and individualism in an increasingly crowded and noisy marketplace.
  • Gain a valuable insight into how businesses can define and promote their own unique personality across their marketing and communications.
  • Look at the brand development process and how this is proven to engage customers and internal staff.

Delivery partner

Led by Mat Lazenby, Creative Director of LazenbyBrown.

Date and Time

Refund Policy

No Refunds

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