Ready to jump on the social media train but not sure how to get started? Or maybe you’ve been spending way too much time on Twitter and Instagram without seeing the results you want?
The last decade has brought a rapid evolution of social media marketing. This new medium can provide businesses of all sizes with a unique opportunity to directly connect and communicate with their current and prospective customers. Social media is here to stay and businesses that embrace it move ahead of competition.
Designed especially for mums with new or growing business, this 2.5 hour interactive workshop will give you a clear understanding of how to use social media for marketing your unique business.
We will cover the key features of main social media platforms, learn how to build your presence on each of them, and finally, how to engage with your target audience to maximise your results.
We then put the learning into practice by working with you to create a plan of action that will help you find focus and purpose for your social media marketing activities. Especially as a mum and business owner, your time, money and energy are precious, limited resources. In this workshop we will look at how to incorporate social media into your current routine so that it works with you.
An interactive session including a mix of professional-led presentation, breakout activities and discussions.
Who Should Attend?
Mums who work for themselves (i.e. freelance, consultant, pre-launch business, business owner) who want to learn the basics of social media and how to incorporate it into their already full schedules. This worksop is relevant if you are a beginner as well as if you are an experienced social media user but feel like your social media activity lacks clear objectives and doesn’t produce tangible results.
The workshop is limited to 10 participants.
At the end of this workshop you will:
- Understand the key features of the most popular social media platforms, including the pros and cons and best practices
- Know the most relevant platforms for your business
- Identify your target audience and learn how to engage with them to maximise your impact
- Gain ideas on the right type of content for your target audience
- Learn how to maximise your key resources (i.e. time, money, energy)
- Feel inspired with new ideas using social media and be ready to implement them
- Have a plan of action so you can move forward with your social media activity confidently
You will receive:
- List of free social media management tools
- Workbook with action plan
- Social media 15 minute hit list
This workshop is co-delivered by social media expert Joanna Michaels and business coach and Startup Mums founder Megan Thomas.
Joanna Michaels is a CIM qualified digital marketeer and founder of Beyond Social Buzz, digital marketing consultancy. She is a lecturer, speaker and a published author in social media marketing. Joanna has spent the last five years assisting SMEs and professional firms and empowering them to use social media marketing for a maximum impact.
Megan Thomas is an ICF certified co-active coach and trainer specialising in career development and working with solo and small business owners. Having always wanted to start a business herself, she organised a coffee meetup for mums and babies while on maternity leave. That day in 2014, Startup Mums was born with a mission to inspire, educate and support mums in their new and growing business journeys.
If you have any questions about the workshop, please feel free to contact Megan at firstname.lastname@example.org or on 07824 777 035.
What previous participants have said:
"Today's workshop on Social Media was fantastic - feeling so much more clued up and a renewed sense of confidence” - Laura, founder of Tomato Tutors”
"Thanks so much Megan & Joanna for organising such a fun, thought provoking and engaging session last night. My mind is brimming with ideas of what to experiment with first!" - Rebecca
"A big thank you to Jo and Megan for a great workshop yesterday. I came away feeling really excited for a more structured and planned approach to social media in 2017." - Baby Massage with Kirsty
"(The workshop) was well run, very enjoyable, and I found it really useful." - Rosy
"Yesterday was brilliant thank you so much, it inspired me and I finally launched my first ever face book page, at 5am this morning...! I have just done the basics so I'm going to keep adding to it but very proud of myself for actually doing it." - Rachel, Twinkle Twinkle Little Face