Make Your Instagram Click With Christine Watson - Advanced

During this lunchtime power hour Chartered Marketer and SOSTAC Certified Planner Christine Watson will introduce Instagram for business users to some of the more advanced areas of this marketing communications tool.You will learn about:- Instagram insights and the metrics that matter

- Instagram for business accounts that perform

- Social Commerce including the 'swipe up to buy', support a local business + shopping features

- Influencer marketing

- The magic of user generated content

- IGTV

- Instagram Reels to rival Tik Tok

- Instagram ads

- Hashtag marketing

- Useful free content creation tools - canva.com and 'trace'

- Content planning and pre-scheduling

- Social listening

- Further learning opportunities and 'help' signposts to enable your Instagram for business success