Join us on Tuesday 29 April 2025 for a morning workshop on PR & Marketing.

The Scale Partnership, experts in positioning for start-ups and scale-ups, will lead the session. In this interactive workshop, you will take a fresh look at your business and collaborate with peers to start reframing your positioning. Expect plenty of discussion, shared insights, and valuable guidance from both facilitators and fellow participants.

Strong positioning clarifies your value, accelerating sales, securing funding, and forging partnerships. It is a strategic tool that helps business leaders ensure their target audience connects their product or service to their needs. While positioning ultimately happens in the minds of the market, leaders must take control of the narrative to avoid being misinterpreted or undervalued.

Why Join?

Do you find it tough translating interest into sales?

Feeling frustrated that prospects or investors do not fully grasp what sets you apart from the status quo or competitive alternatives?

Struggling to tell your story succinctly and clearly answer the "so what?" question?

What you will Learn?

What positioning is and why it matters.

Why the default positioning is rarely the best.

Interactive and practical hands-on help to shape your businesses positioning.

If this workshop is for you, click the link to register. Joining Instructions will be sent as a calendar invitation a few days before the event.

Please do not hesitate to get in touch if you have any questions about this event.

The Events Team

industryevents@stfc.ac.uk

Make Your Value Proposition Clear