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Making Facebook and Instagram Work for your Business

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Learn how to get the most out of Facebook and Instagram to increase your brand awareness and customer base.

About this event

This event forms part of the Bath & North East Somerset and South Gloucestershire Business Support Services and is available free of charge for residents and businesses based in these areas only and who have enrolled for the Services.

Instagram and Facebook are the two most used social media platforms on the planet. They both present multiple opportunities for businesses, such as accessing new audiences, showcasing your brand and connecting with potential customers at a personal level. However, they also come with challenges.

What will I learn?

In this webinar you will learn how to get the most out of Facebook and Instagram to increase your brand awareness and customer base.

Part one: Facebook for Business:

  • Moving between personal and business accounts.
  • Building an effective Facebook Business page.
  • Utilising main features like Shop, Events, Business Suit, Groups and Facebook Ads.
  • Creating effective posts and stories to increase your following.
  • Raising the visibility of your posts.
  • Top 10 Tips.

Part two: Instagram for Business:

  • Why you should use Instagram and how it's algorithm works.
  • Understanding the main features on the business page (Bio, Grid, Posts, Stories, Reels, Insights).
  • Creating effective posts and stories to increase your following.
  • Top 10 Tips.
  • Linking Facebook to Instagram and vice versa.

Delegates will leave the course with a clear list of actions to make the most of their Facebook & Instagram business pages.

Who should attend?

This course is aimed at those who have already set-up a Facebook and Instagram business pages and would like to know how to best use it to reach their potential customers.

A bit about your presenter:

This webinar is delivered by the Cool Ventures sales & marketing business advisors, Rachel Sweet and Laura Lewis. They both have years of experience working with social media and know how frustrating the ever-changing social media channels can be. During this webinar, Rachel and Laura will share their top tips on how to get your business seen, grow your following and eventually win new customers.

Essential information:

Please note, this workshop will be held on Zoom.

Your booking for this webinar is provisional until you have enrolled for the free Business Support Service. Enrolment is via a short online form – if you are not enrolled already, a link will be emailed directly to you.

Once enrolled, you will receive the Zoom webinar link and password to join the call. Do ensure you join the webinar at least 5 minutes before the scheduled start time.

If you are unable to attend this event, we require at least 2 working days notice for cancellations to enable us to offer your place to someone else. We reserve the right to cancel your place if you are not eligible for this service.

All participants of the service are eligible to receive up to 12 hours of free support. This equates to a maximum of 4 events per participant.

The South Gloucestershire and B&NES Business Support Services form part of Universal Support, a West of England Combined authority funded initiative, delivered in partnership with B&NES and South Gloucestershire Councils.


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