*£20 deposit will be refunded upon attendance*

Streaming is transforming music and TV business models, driving growth in both audiences and revenue. A balance between free and paid tiers and services has been key to this success. But growth is not always balanced, and as we approach maturity in many western markets, more may be needed of free, ad-supported options. Likewise, for unlocking longer term, larger scale growth in emerging markets.

We know these issues matter, but we also know it can be hard to plan for the next phase when there is so much activity and resource requirement been delivering by the current phase. To help media companies and streaming services alike, we have put together a curated insight event to provide the definitive evidence base for setting the balance between free and paid.

Join us for this free event, with exclusive, previously unseen MIDiA data presented by our Research Director Tim Mulligan and a panel of industry experts to tackle the burning questions. This event will help you understand:

• Just how big will streaming music and video advertising get?
• What is the right balance to strike between free and paid?
• How will this balance vary across different regions across the globe?
• How many more consumers will make the path from free to paid?
• Why are streaming audiences so interesting to advertisers and how can they reach them?
• What impact will the tech majors’ domination of global ad revenues have on streaming services?

Speakers confirmed so far:

Simeon Duckworth – Global head of strategy & analytics, Essence Global
Mike Quinn – Strategy Manager, UKTV

& More to be announced.

Why you should attend

This event will give you market data, analysis and insight that will make you better prepared to define your organisation’s approach and role relating to advertising in the streaming world. Additionally, MIDiA’s events bring together high-level individuals from high-quality organisations from different industries and disciplines. This means that our networking sessions provide an unrivalled opportunity to connect with new people with fresh perspectives and lessons that can be transferred to your industry. All attendees will also get a free copy of an exclusive MIDiA Research report.

Who should attend?

Record labels, TV networks, music publishers and production companies: To better understand how evolving advertising trends are affecting content consumption and opportunities for monetisation.

Video and music streaming services: To identify what opportunities lie ahead to capitalise on freemium, ad-supported tiers in order to grow their subscriber base in markets reaching saturation and lower ARPU markets;

Agencies: marketing, ad networks, advertisers: Learn about how audiences are interacting with ads. What age are they? Which platforms do they use? How long do they spend engaging? These are all questions that will be addressed;

Content producers in music and video: To understand emerging consumption behaviours, the effect on advertising formats and the impact all this will have on the content production process from a monetisation perspective;

Investors & trade associations: To help build a picture of the future trajectory of the digital content economy, informing where potential investment opportunities may lie.

**Please note: We are charging a £20 deposit which will be refunded if you attend and are registered at the event. This is to ensure that those who want to attend the event are able to come.

Please enter the name of each attendee per ticket requested to ensure they are registered on the night.