Making politics work for you – an insight into understanding Political Communication
CIPR North West is holding a masterclass on communicationing effectively with politicians.
You will gain insight and understanding about how best to go about getting your message across; as well as learning more about communicating in the political arena in general.
You might be an organisation wanting to lobby decision-makers locally or nationally. You might be a campaign group wanting to know how to work with MPs, Councillors and candidates. Or you might simply be baffled by the language and want to decode it better.
Communication in politics is not difficult. But it does require an understanding of the nature of the process and of the types of people involved. Politicians make decisions that can affect every aspect of our lives, so it is strange that so few people understand how to communicate with them and how they get information out to us.
At this event you will hear from:
Paula Keaveney, Lecturer in Public Relations and Politics at Edge Hill University. Paula specialises in Lobbying and Political Communication and will focus particularly on how and when to influence decision makers. Paula is co-editor of “Marketing for the Voluntary Sector” and a recent speaker at the NCVO conference on campaigning. She is also a regular Parliamentary Candidate and former leader of the opposition on Liverpool City Council.
John Ramsden, freelance consultant and former head of communications at Liverpool City Council and BBC South. John’s work now includes organising and implementing communications for one of the region’s Labour MPs. He will talk about the work and role of MPs and how best to engage with them. He’ll also share some insights into how MPs get their message across.
Jon Egan, Director of Archetype Studio. Jon is a Public Affairs Specialist who has also worked on campaigns around the branding of Liverpool and around difficult decisions on issues like waste plant sites and transport planning. He’s recently done some research into the future of Political Communication and will be looking at how this could, and should, develop.
At the event, non members will have the opportunity to receive a special discount code that allows you to join the CIPR without paying the joining fee.
For any queries, please email Linda O’Neil, CIPR’s group administrator, at firstname.lastname@example.org or call 0845 331 2287.
Full payment must be received prior to the start of the event. No refunds or credit notes will be possible in the seven days prior to the event but you will be entitled to send a substitute.
When & Where
CIPR North West
Events and training from the Chartered Institute of Public Relations in the North West.