Working with the media can be a powerful, quick and effective way of communicating to millions of people worldwide. Using the media to highlight your work and the impact of your research can help inform the public, add evidence to a debate, raise your profile and much, much more.

This session will cover:

Why, how and when to engage with the media;
What is news and what makes a good news story;
The different ways you can engage with the media;
The role of the University Press Office
The personal experiences of a researcher who has worked with the media

Presenter: Jo Carr, Deputy Director of Public Affairs and Communications

Refreshments: Tea/Coffee will be provided.

The following elements of the Making an Impact 2019 Framework are relevant to this session:

Impact Clusters: Making an Impact beyond Academia

Knowledge and Skills Axis: Public and community engagement

The Researcher Development Framework (RDF) attributes developed during this session are relevant to the following sub-domains: Engagement, Influence and Impact: D1, D2, D3

Stay in Touch: For the latest news and information about Making an Impact 2019, resources & research staff development opportunities, follow @LivResearcher & @LivUniAcademy on Twitter and the hashtag #unilivimpact19. Further details about other sessions during Making an Impact 2019 can be found at: https://www.liverpool.ac.uk/researcher/making-impact/

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Making the headlines: An introduction to engaging with the media