San Francisco, California
London, United Kingdom
Lapwing Films: Making the news – how to get your charity on TV.
This workshop will help small charities to pitch and communicate their story or campaign to get maximum broadcast coverage. Attendees will explore the tops tips for small charities with limited resources and learn some tricks of the trade.
The workshop will cover:
- Identifying, sticking to and selling your key messages or your ‘top line.’
- The importance and value of good case studies as a visual medium.
- Target audience and reach - which broadcasters to target.
The trainers will be using examples of Lapwing’s work with SeeAbility and Walk the Walk, as well as general news coverage for demonstration purposes.
There will also be the opportunity to have ask lots general questions and feedback at the end of the session.
Trainer Bio: Sam Rix
Sam is a partner in Lapwing Films and an experienced senior producer and director, with over 20 years in television news and current affairs. She still regularly works for Good Morning Britain, ITV News and the BBC as well as working on documentaries and making films for charities.
Sam understands not only how to turn complex issues into visually compelling narratives but also how charities can get their voices heard and stories told on both regional and national news.
Trainer Bio: Lucia Tambini
Lucia is also a partner in Lapwing Films and has a background in journalism, as a film editor and camerawoman for ITV and Channel 4 News. More recently she has worked on high-profile documentaries, often with vulnerable contributors, including Bafta winning Bedlam at the Maudsley hospital.
She makes films for charities, big or small, including Shelter, Oxfam, SeeAbility and Walk the Walk and helps them obtain news coverage for their campaigns.
We ask that all attendees arrive 15 minutes before the workshop starts to allow for registration and ensure a timely start and the smooth running of the workshop. Also, please be aware that lunch is not provided so we would advise bringing along your own.
If the places have all been filled please do add your details to the waitlist and we will let you know as soon as a place becomes available.
Cancellations and Refunds:
If you cancel your place 2 full working days before the event takes place then you are entitled to a full refund by request. Refunds for cancellations after this point are given at the discretion of Small Charities Coalition.
If you cannot make a workshop please advise us as soon as possible. Workshops normally have a waitlist and if you notify us early enough then there's a good chance another charity can attend in your place.
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Small Charities Coalition
Small Charities Coalition is a national membership organisation that helps trustees, staff and volunteers of small charities access the skills, tools and information they need to get going and do what they do best.
For more information visit www.smallcharities.org.uk