Why use Insight for social impact management?

Many organisations want or need to measure social impact in order to demonstrate they are making a difference in society.

The problem is that they often do what may be easy to measure but less what really matters to customers or stakeholders, only using a limited understanding of human behaviour.

Social impact is more than just a measurement process. It needs to be managed using the lens of human behaviour, designing solutions that put insight at their core ensuring greater success.

Description

This course will help you discover how to effectively enhance social impact programmes focusing on what truly matters to people and how they will best respond to socially focused initiatives

It will help you enhance your measurement methodology, using robust methods to determine your real social impact, enhanced by behavioural understanding

The course doesn't need any prior insight-based knowledge. You will be able to identify the best insight methods to use at each stage of the social impact management process in your organisation and decide when to request for help from the experts.

Who is this for?

NGOs, Charities, Social Enterprises, Corporates willing to enhance their social impact measurement methods.

Benefits to you

Learn when to apply Insight upfront to better inform social programmes making them more successful.

Benefit from a robust and easy to use methodology - our impact™ framework (currently in the process of accreditation by Social Value UK)

Receive clear, applicable guidance on how to combine Insight with specific social impact measurement approaches, enhancing each step of the social impact management process

Identify at what stages it is key to apply human behavioural understanding to understand what exactly to measure

Discover how to use Insight to drive innovation, including the most important behaviour change techniques that will help you optimise responses from your social programmes.