The Three Queens Liverpool and Islands at Chester Zoo are two of the biggest events/developments to take place in our region. Liz Carridge, Corporate Communications Manager at Merseytravel, Sarah Langworthy, Culture PR Manager at Liverpool City Council and Caroline Sanger-Davies, Head of Marketing at Chester Zoo will share their experiences of heading up major campaigns from a PR perspective.
This event will give attendees some insight into the PR strategy required in managing a major event or launch. Liz and Sarah will talk about the Three Queens Liverpool; their focus was stakeholder engagement and encouraging collaboration with partners. Caroline will talk about the recent launch of Islands at Chester Zoo and how planning and marketing communications are essential to rolling out this new and ambitious project.
The evening will begin at 6.00 pm with networking and refreshments; the presentations will begin at 6.30 pm, followed by questions at 8.00 pm.
Liz Carridge, Corporate Communications Manager, Merseytravel
Merseytravel has recently taken the lead on co-ordinating transport for major events, with the Three Queens – an unticketed event attracting more than a million people – seeing strategy and tactics used at the Olympic and Commonwealth Games put into action operationally and through communications, which will be the focus of Liz’s talk.
Liz has worked in media and communications for 13 years, starting her career as a broadcast journalist, followed by roles at Salford City Council, the Health and Safety Executive and Merseytravel. Merseytravel is the strategic transport advisor to the Liverpool City Region, focussed on how transport can support economic growth as well as day-to-day operations, including managing the Mersey Tunnels and running the world-famous Mersey Ferries.
Sarah Langworthy, Culture PR Manager, Liverpool City Council
Sarah will be giving an overview of the Three Queens event, its role in the city’s events programme, the media strategy and outcomes from the day.
Sarah started working for Liverpool City Council in 2003, when the city was still on a high from its European Capital of Culture 2008 title win. Throughout her time at the Council Sarah has worked on all the portfolios, including regeneration, trading standards and environment. She was a key part of the communications team during the city’s cultural year, which without a doubt put Liverpool on the map when it came to hosting major events. Since 2010, Sarah has been the PR Manager for Culture Liverpool - the City Council team which funds and delivers high profile cultural events, aiming to create a dynamic programme that reflects the character and creativity of the city. In these five years Sarah has managed some of the biggest events Liverpool has ever staged. This includes the two award winning Giant Spectaculars, which attracted nearly two million visitors in total, bringing in £78 million in to the local economy, along with the history-making meeting of the Three Cunard Queens on the River Mersey – both events shining an international spotlight on the city.
Caroline Sanger-Davies, Head of Marketing, Chester Zoo
Caroline joined Chester Zoo in November 2012, having worked as a marketing, PR and sponsorship consultant since 2006. Clients included hotels, retail outlets and tourist attractions. Prior to 2006 Caroline held Marketing Director roles in a variety of organisations, including Wales Millennium Centre and Llangollen International Musical Eisteddfod. She has also enjoyed general management and operational roles at Alton Towers and Liverpool Playhouse.
Recent work at Chester Zoo has been focussed on harnessing the power of the past in their campaign 'Me, You & the Zoo', following the success of the BBC drama ‘Our Zoo’ and the opening of phase one of Islands.
This event is aimed at CIPR members and non-members alike. If you work in PR, be it in-house or agency, this event offers a great opportunity not only to hear from experienced PR professionals, but also to meet other PRs from the region and find out more about the work of the CIPR North West community.
At the event, non members will have the opportunity to receive a special discount code that allows them to join the CIPR without paying the joining fee.
For any queries, please email Linda O’Neil, CIPR’s group administrator, at firstname.lastname@example.org or call 0845 331 2287.
Full payment must be received prior to the start of the event. No refunds or credit notes will be possible in the seven days prior to the event but you will be entitled to send a substitute.
When & Where
CIPR North West
Events and training from the Chartered Institute of Public Relations in the North West.