Managing sustainably through accounting without numbers
Professor Jeffrey Unerman
School of Management
Managers rely on a variety of information to effectively and efficiently run their operations. Much of this information is quantified and evaluated through accountancy practices. In this lecture, Jeffrey Unerman explains that as organisations recognize the urgent need to manage their operations in a more socially and environmentally sustainable manner, over-reliance on quantified data in decision-making becomes increasingly problematic. He argues that to remain relevant in addressing the added complexities involved in managing for social and environmental sustainability, accountancy needs to capture and communicate a diverse range of qualitative information.
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