£210 – £300

Managing your 'space' more profitably

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Location

Whittlebury Hall Golf & Country Club

Whittlebury

NN12 8QH

United Kingdom

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

Meetings & Events Revenue Management made simple

Revenue Management for Meetings and Events is a complicated business … or is it?

This workshop will give you an understanding of the postive effect Revenue Management can have on your Meetings & Events business.

The foundations of RM are based on 1 simple practice, covering 3 basic areas; this being accurate and consistent data capture of:-

1) your total demand

2) your competitors

3) your local market


The key is being able to capture this data in a user-friendly way; to get the most out of any external reports available to you (i.e. Touchstone) and to regularly review this information and agree a relevant strategy based on demand and ‘booking trends’.

This workshop will give you an understanding of how you can simply implement a Revenue Management culture in to your Meetings & Events business by introducing some basic tools, easy to understand reports and some structured disciplines as part of your team’s every day focus.

Can you be confident that your team are accurately logging and updating the outcome of all incoming enquiries? Do they regularly call your competitors to assess availability, rates and negotiation levels? Are they using the MIA Touchstone reports available to you as part of your membership? This one day workshop will motivate and inspire your teams to prioritise these tasks on a day to day basis.

It is a fun, interactive workshop that includes lots of exercises around a ‘virtual’ Meetings and Events office and concludes in a competitive Business Game. Your team will leave confident and focused on what they need to action back in your business.

The ROI will be to achieve your financial targets through maximising rate opportunities and managing your available space more effectively.

Objectives:

At the end of the day you will …

  • have a better understanding of Revenue Management principles and a greater knowledge of ‘Revenue per Available Space v Occupied Space’ and how Meetings and Events should play a crucial role in ‘managing your space more profitably’
  • be able to implement the ‘tools’ you need to capture data in a simple, user-friendly format to help you easily understand your demand, booking trends, market segments, business mix and competitors
  • be able to utilise the Touchstone Reports to help you better understand your market and business
  • be able to analyse this data, identify patterns in your business and how to apply a clear and relevant strategy to future demand, rates and negotiation levels
  • have confidence to set a clear and relevant Selling Strategy to ensure you increase your Revenue per Occupied Space
  • have fun putting everything into practice in a ‘virtual’ Business Game and feel inspired to take what you have learnt back to your venue.

Aimed at:

Perfectly aimed at independent hotels and venues who do not currently have a robust Revenue Management culture in their business. Ideally delegates will be Meetings and Events Managers, Supervisors or established Co-ordinators. It would also benefit General Managers with a ‘hands on’ approach to their Meetings and Events business.

The facilitators on the day will be:

Jo Woods

An experienced consultant who has worked in all aspects of Front of House, and Meetings and Events Sales and Revenue Management for over 30 years.

“My passion lies in Revenue Management for Meetings & Events and during the last 15 years of my career I have been involved in national training and consultancy roles for various venues, individual hotels and both hotel chains and management companies throughout the UK.”

The way I approach my work is fun and interactive and completely focused on coaching and developing individuals and teams to manage their ‘space’ more profitably.”

Rose Mcdonald

Rose has 30 years experience working within various group and independent hotels, venues and venue finding agencies and has also run her own business supporting venues, hotels and venue finding agencies with operational training and sales and marketing strategies. Passionate about getting involved at every level Rose has sat on a variety of industry committees and has been a past judge of the MIA-List Awards. Rose is currently Head of Sales at Robinson College in the University of Cambridge and instrumental in driving best practice in the events industry via the clic+ events and clic+ club events tailored to event organisers.

Limited Spaces Available

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Date and Time

Location

Whittlebury Hall Golf & Country Club

Whittlebury

NN12 8QH

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

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