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Manchester MicroMasterclass 1: Social Media Update
24 January 2012
Are you an SME looking to maximise your potential with the aid of social media? Join us for the first in the new series of Manchester MicroMasterclasses to discuss how you can utilise social media platforms within your business model to engage with your current and potential customers. This masterclass will provide you with practical applications to identify the correct social media landscape for your organisation.
The hot topics for discussion will include:
Latest developments in social media
What is the future of social media and where can it lead: Beyond Social Media
The Mobile effect
What are the opportunities for SMEs and what should they be doing to maximise their potential?
What are the pitfalls?
Battle of the social media platforms: Facebook vs Twitter vs LinkedIn
Is Google+ the next social media giant?
The seminar will be accompanied by the chance to network with the business experts, professional partners and associates and other companies, giving you the opportunity to identify new companies of importance to your business and create new business relationships.
Our Expert Panel
Stuart Smith, Founder and Chief Shepherd of 3 Sheep Ltd
Stuart founded 3 Sheep after completing seven years of international award winning research and development into Digital Technologies at The University of Manchester. 3 Sheep was born to help businesses push the boundaries of the digital technology and to make the most of the opportunities they bring.
Elizabeth is an international speaker, author and the co-founder of Dream Agility - the only web platform with full multichannel attribution and App scalability built in. With international level relationships with the likes of Foursquare to Google, and over 6000 innovations by Google alone in the last 12 months, Elizabeth is ideally placed to dispel the social media hype and advise which useful aspects of social media to focus on in 2012 for optimum results for business.
Annie Bannister, Internet Marketing Consultant WSI Internet Consulting
WSI is a full service internet and digital marketing agency that helps customers to get the best from the Internet. Annie owns and is the senior Director for WSI Altrincham one 1500 WSI offices around the world. Annie was appointed a fellow of the Institute of Direct and Digital Marketing in 2008 and has been heavily committed to a results driven marketing approach to business for over twenty years. She has special expertise in social network marketing, email marketing and search engine optimisation.
Anita Greenhill, Programme Director for the Masters in Information Systems Organisation and Management at Manchester Business School
Anita is currently teaching on both the undergraduate and postgraduate teaching courses. She is programme director for the Masters in Information Systems Organisation and Management. She is the course unit co-ordinator of the Information Systems Assessment and Evaluation course unit on the Masters. She also teaches a number of core course units at undergraduate level relating to Information Systems, Management and Organisations. These course units feed into the the BSc in Management and Information Technology.
Anita has over 50 published articles in various fields of interest and expertise: Information Systems, Virtual Communities, Sociology, Skills acquistion in Information Technology, Gender an Information Technology, Information Technology, Policy and Education, Qualitative Research Methods.
The University of Manchester Innovation Centre (UMIC) is the facilities management and business support service provider for the University, providing support and services for start-up and early stage companies.
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