Manyminds Give It a Go Cardiff!
Event Information
Description
Manyminds Meets: Give It A Go conference is a digital marketing conference aimed at giving people who have never spoken before an opportunity to get on stage and share their ideas. It's an afternoon event following by drinks and networking, packed full of tips from industry experts and practicioners, sharing new and fresh ideas.
Tickets are completely free, there are no sponsors and we'll be providing the beer. The purpose of this conference is exclusively to give back to the SEO and digital communcity, hear some exciting new talks and meet some new people.
Speakers are still being confirmed, so if you're interested in speaking but have never had the chance, fill in this form:
Speakers
Emma Croke, Content Marketing Executive, GoCompare
Through the looking glass: From agency to in house
With over three years experience in agency, I made the decision to head in house at GoCompare. Having been there for almost eight months I've learnt a lot that both sides could benefit from hearing. I'll talk about my annoyances (on both sides) and how both agency teams and in house teams can make each others lives a bit easier, hopefully with a bit of humor...
Luke Berry, SEO Consultant, Builtvisible
Free, easy access linkbuilding
An actionable run through, with examples, of the tactical linkbuilding approaches every digital brand can leverage. Without the need to create expensive new content assets.
Michael Gearon, Product Designer, GoCompare
Creating fluid user experiences through the AMP project
Websites have grown in size massively in the last couple of years. JavaScript frameworks, giant images and poorly written CSS stylesheets have all contributed to slowing down websites. Consequently, user experience has been negatively affected, especially on mobile connections.
In this talk, we’ll look into what accelerated mobile pages (AMP) is and how it will improve the user experience. Firstly we’ll investigate the current state of the web in terms of performance, with real-world examples. Then we’ll dive into the heart of AMP, looking at what is possible now and where AMP is heading in the future.
Coral Luck and Mali Lewis, Content Creators, Rice Media
What Does Fake News Mean for Digital PR and SEO?
Fake news wasn’t a term people used two years ago, and despite the fact that Donald Trump thinks that he coined the term ‘fake news’, it has been around for centuries. But what exactly is fake news, and who does it affect?
From influencing the way people see a brand or interpret an event, we’ve seen on a worldwide scale how it can positively and negatively influence a situation. But fake news doesn’t have to be on a large scale in order to degrade a brand’s trust and reliability; digital marketers are creating and promoting fake news on a daily basis, often without even realising it.
In this talk we will discuss exactly what fake news is and give some examples of current events that have been impacted by fake news, and how digital marketing professionals may or may not be participating in the creation and distribution of fake news. We will then discuss how Facebook and Google are tackling the wider issues surrounding fake news and what this means for the future of content creation, Digital PR and SEO.
Laura D'amato Outreach Executive Verve Search
The Outreach Balancing Act
When it comes to coming up with ideas which will get links and coverage, I often feel like I'm being pulled in 3 different directions; as I need to think about:
The client (because we need them to sign off on the idea)
The journalist (because if they hate it, they won't cover it, then the client will hate me)
The client's audience (if they hate it, they will hate the client, then the client will hate me).
It's tricky, because as much as we need to please all three, they don't necessarily all think alike: they have different expectations, point of view and interests. As such I'd like to do a talk about balancing the needs of all three.
I will discuss:
i) What clients want / a bit about what journalists want / a bit about what we need to consider about the client's audience
ii) How to find a balance between all three; whilst not creating a watered-down campaign that appeals to no one
iii) Real world stuff: How this informs our ideation & outreach to journalists
Throughout the talk I'll use real world examples of campaigns I've come up with and gained coverage from; the challenges I've experienced, and how I've overcome them.
Gareth K Thomas, Founder, Madeclear UK
'How to loose a load of money... CRO opportunities missed.'
I will conduct a live review of a website to showcase bad CRO, where people lose money and discuss ways in which people can fix them to stop losing money on bad CRO!
