Actions and Detail Panel
Marion Bentley - Channel 4
Wed 7 December 2016, 14:00 – 15:00 GMT
Part of the Strategic Communication Leaders Seminar Series.
Strategic Communications in Television PR. Examining the opportunities and challenges of the changing media landscape through case studies of issues management and proactive campaigns.
Marion is Group Publicity Manger – Factual and News & Current Affairs. In this role she is responsible for managing consumer publicity for the entire Factual output of Channel 4. This involves working across two commissioning departments – News & Current Affairs and Factual (which comprises Documentaries, History, Religion, Science and Arts) to oversee the delivery of both departmental corporate publicity and individual programme campaigns. In addition, for the last year she has been managing all consumer publicity for Channel 4’s coverage of the Paralympics and ran the channel’s press office from Rio for the duration of the Games. In this role she also ontinues to directly publicise individual programmes that are particularly
sensitive, contentious or legally complex from the Bafta-winning 'The Paedophile Hunter' through to ‘Interview with a Murderer.’
There will be an opportunity to ask questions following the talk. Refreshments will be provided.
This talk is part of a new public seminar series running alongside the MSc Strategic Communication programme. Running in November and December, the free seminars will take place at the University of Liverpool’s London campus. With diverse sectors and specialisms, each of the speakers will give an insight into the practice of strategic communication.