£24.34 – £228.47

Mark Williams, Linkedin Training - Beginners / Intermediate / Advanced

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The Gordon Highlanders Museum

St Luke's

Viewfield Road

Aberdeen

AB15 7XH

United Kingdom

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White Cube Consulting are delighted to welcome Linkedin Training expert, Mark Williams, back to Aberdeen to run two half day workshops on getting the most out of Linkedin.

Date - 28th September 2017

Venue - Gordon Highlanders Museum, St Luke's, Viewfield Road, Aberdeen, AB15 7XH

09.30 - 12.30 - Morning Workshop - Beginners / Intermediate

Who should attend?

LinkedIn users who are either new to the platform (recently set up an account) or only occasional use LinkedIn.

What we will cover

LinkedIn Basics - What is a LinkedIn network? How social media influences buyers and the broad concepts of 'social selling' on LinkedIn

Making the right first impression - How to construct a 'best in class' profile including images, headlines, summary, experience, recommendations and skills.

Building an effective network - It's not all about numbers....but numbers are important! Who should you connect with and how to find them (searching). Invitation etiquette. We're connected...now what?

Communication - 'where the magic happens''! Articles, posts, groups and engagement.

What Next? - Objectives and follow-up

13.30 - 16.30 - Afternoon Workshop - Intermediate / Advanced

Who should attend?

LinkedIn users who are comfortable with using the platform but want more results from the time they invest. This would also include people that have attended one of my previous sessions to understand the significant changes that LinkedIn made earlier this year with their new desktop design - known as Neptune.

What we will cover

Welcome to Neptune - Why LinkedIn changed and why this is important to you. Is your profile optimised for Neptune? New advanced search and new privacy settings

Content Marketing on LinkedIn - How to influence and build credibility and trust via great content. Articles (long form), Posts (short form), text vs images vs video including native video plus 'taming the algorithm'!

LinkedIn is a Contact Sport! - Using your homepage effectively including how to train the algorithm. Like, comment or share? @mentions, images and links. Groups - are they dead? InMails and messaging techniques including video messaging

The Social Selling Workflow - A proven method to win new clients on LinkedIn

Sales Navigator Premium account - What it is, why it works and why you might want to consider it.

What Next? - Objectives and follow-up

PLEASE NOTE - If you would like to attend both workshops, simply select both the Full day ticket. This includes a small discount and a complimentary Lunch.

SPECIAL OFFER - Local Photographer, Graham Dargie, has offered to take a professional Linkedin Headshot for anyone on the day of the workshops for a reduced rate of £25.00 plus VAT. If you would like a headshot done, select the Add Photograph ticket option above.

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Date and Time

Location

The Gordon Highlanders Museum

St Luke's

Viewfield Road

Aberdeen

AB15 7XH

United Kingdom

View Map

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