Join us for a focused webinar delivered by ABHI member, MTRC, who specialise in market access for IVD tests and medical technologies in Europe.
This session is designed for ABHI members seeking to successfully commercialise IVD products across European markets. Participants will gain a clear understanding of the regulatory, reimbursement, and strategic landscape that shapes access for innovative diagnostic solutions.
What you will learn:
- Key challenges and opportunities in market access for IVD tests.
- Reimbursement pathways, payer approval processes, and HTA requirements.
- Payment models for IVD tests, including point-of-care testing.
- Evidence requirements: clinical and health economic data to support successful entry.
- Strategic prioritisation of European markets – where to focus efforts for the greatest impact.
Who should attend:
This webinar is ideal for:
- Market access and regulatory professionals.
- Business development and commercial leaders.
- HealthTech and IVD innovators planning European expansion.
Geographic coverage:
Insights will span 10–12 European countries, providing participants with a broad yet practical perspective on how to navigate market access and maximise commercial success.
