What is the Tourism and Hospitality Masterclass Series?

A series of 8 online masterclasses that will discuss the big business strategies that can be applied as small business tactics. Sessions will support you in continuing your business recovery and feature the stories of business leaders like you.

Getting to know your revenue streams: who are your customers really? (17 November 2020)

Designed to help you understand the importance of customer profiling and develop greater insight into revenue streams.

My business. My people. My responsibility. (19 November 2020)

Learn about the link between your company's culture and brand, improving staff engagement and supporting future career paths. Find out more.

It's not you, it's me: understanding personality types and the rise of Gen Z (24 November 2020)

Access insight on how to get the best out of your staff, understand who Generation Zs are and learn what really motivates them. Find out more.

Market mapping and competitive collaboration: rebuilding our economy together (26 November 2020)

Learn how to use market mapping to plot market position, see who your competitors/complementors are and analyse collaboration opportunities. Find out more.