Market Me

Strategic Marketing Series for New Business

Delivered by BrownDog Agency for AD:VENTURE, MarketMe will help Wakefield based start-ups and scale-ups who are trading B2B to take their products and services to market more effectively.

Combining interactive and thought-stimulating exercises with real world experience of the marketing mix, the series will take you from a start point of explaining your challenges, to matching your business to changing national and global circumstances, carving out a point of difference for you to take to market, and equipping you with the most effective tactical skills and content with which to acquire new business.

Market Me - Session 2

Who Are You? - Creating a stand-out Professional Profile

It’s All About You – Building your Personal Professional Profile and tailoring to your ideal target audience.

This session will help you highlight the kind of work you want to be doing. Tell your story in your own words, making sure it is your personality that comes across.

It’s Not Just About You – What Challenges do your Customers Face?

You will then think about your target industry from an outside perspective.

• What problems do you help solve?

• How do you add value to your customers?

• Can you quantify it in terms of ROI?

As a result of this session you will have developed a punchy one-liner along with a concise 30 second description of your business or service that combines what you do, who you do it for, and how it helps your customers.

The AD:VENTURE programme is supported by the 2014 – 2020 European Regional Development Fund.

The AD:VENTURE programme delivers ERDF funded growth support to existing businesses in their first 3 years of trading and for people planning to start a business within the Leeds City Region.