Market Research: an introduction

Understanding your market can make the difference between success and failure in a business that's starting up. Through Business & IP Centre Devon you have access to a wealth of resources that will help you to research different aspects of your market - market size, customer attitudes, competitors, and what's happening in your sector.

In this session, we'll focus on the resources available through BIPC Devon, supplemented with others that are free online. For each resource, we'll show you what's available, and how to access it. To finish, we'll look briefly at field research, and the different ways you can carry out your own research into your customers and your market.

There'll be plenty of opportunity to ask questions, and slides will be sent out following the workshop.

Booking/Joining information

This workshop is being delivered remotely via Zoom - details will be sent to you 24 hours before the session via email.

This session will NOT be recorded. There will be a chance to ask questions during the session, which you can do via video/audio or by using the Zoom chat function.

If there is anything we can do to help you access this session more easily, please do get in touch at bipc@librariesunlimited.org.uk.